SEO is always an evolving process However, over the last few years, the practice has transformed more than it has ever been. Search engine rankings are getting more competitive, and Google continually tests new algorithms that make them harder to break. This means that if you wish to remain at the top of SERPs (search results pages of engines) you must have an approach that is quick to adapt and can keep up with the latest changesthis is the reason split tests are essential!
What Is an SEO Split Test?
In simple terms Simply put, the definition of an SEO split test occurs where you test various versions of the same page and then compare the results to determine which performs better. For instance, if you have two different versions of your homepage that are the same, with one exception aspect (such as headlines or an images) You can evaluate how they perform both individually and in comparison to each other.
- Make new tests so that you can monitor what's working and what's not.
- Make use of proven methods to create pages that rank highly
Why You Should Be Running an SEO Split Test
You've probably heard that the results of Google's search engine change constantly. This can be a bit frustrating as you feel like you're managing an SEO campaign However, there's something thrilling about ityou never know when a changes could help your SEO ranking.
If you are looking to make your website more efficient to get the highest amount of traffic the SEO split test must be a part of your plan. A split test allows you to examine different elements of your site without having to make any changes to the site.
How To Set Up Your First Split Test
- Establish your test's parameters. It's the first thing to identify the purpose of your split-test and the metrics you'll employ to determine the success of your test. It could range from adding a few new email subscribers, to growing sales by 10%..
- Create your goal-tracking code. You can do this in Google Analytics or another analytics platform you're currently using, or on your own website (in the latter case, it's going to be an JavaScript tag). The ideal is to use both!
- Create lists of audience members for each version of your ad, and ensure they're separate campaigns (or in the event that they're not, you should at a minimum create separate groups of ads). It's possible to add different audiences according to location and demographics as well so that if one change over time, others don't be affected accidentally. For instance, if were working for an online shop that sells women's clothing online We could have two distinct audiences "Women 18-29" and "Women 30-59+'. Similar to the conversion goals. Setting them up in two different ways can aid in ensuring accuracy later in evaluating the results, since they will not affect one another directly.
What Makes a Good Topic For A Split Test?
Before you begin creating an exam split, it's essential to have an idea of what you'd like to take the test. Here are some questions to aid you in deciding on the most appropriate subject:
- Do I want to try headlines?
- It would be more beneficial If I tried different images?
- Does I have page's landing page require improvements?
By asking yourself these questions, you'll make sure that the subject you select is meaningful and quantifiable. You'll be able better answer them after you've selected an area for the split-test!
How To Run an Effective Split Test Campaign With Google Analytics & Optimizely?
When you conduct tests There are two kinds of information you can collect either qualitative or quantitative. Qualitative data tends to be more subjective, whereas quantitative data is more objective.
Qualitative data allows you to gather feedback from your customers on their experiences with like and do not like about a particular web page or product. For instance, if you are interested in knowing what users consider the copy on your homepage and you want to know what they think, ask for feedback from them! One method to accomplish this is to include surveys at the end of your page or a chat feature on your website which asks visitors why they left the site without turning into a lead or a sale (and/or whether they were able to find the information they were seeking). In this instance it could be helpful to find out if a user was confused by a specific section of the site--and modify it so that the other visitors don't get confused also!
Quantitative data can be used to determine how your lead generation strategy is doing. For instance, if you would like to know the percentage of your visitors become leads on your website you can provide an opt-in page that requires their email address and name in exchange for a reward.
Conclusion
Split testing is an effective tool for any business, but it's essential to grasp the basics prior to attempting. There are a variety of ways to conduct an effective split test, which is why we suggest starting with a couple of tests before moving to higher levels from to. It is possible to use Google Analytics as well as Optimizely in conjunction to keep track of the results of all your tests, be aware that certain platforms provide more powerful capabilities in comparison to other when it comes to data collection and analysis.
Your website is at the heart in the marketing strategy. Agency Partner Interactive can assist you improve it to rank top of Google in terms of relevant search phrases and bring more customers to your company. The time to begin is now! Contact us today to schedule your no-cost consultation!
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