Writing an ultimate guide is a great way to share your knowledge and get exposure. There are lots of places to do this, including social networks like LinkedIn. Facebook groups can be helpful for reaching a new audience, but you must be careful as these groups can be full of spammers! You can also use email lists and repurpose content to be shared on more networks.
Making your guide actionable
An ultimate guide is an excellent way to distinguish your article from other content on the web. Not only will it help you stand out from the competition, but it will also help you drive conversions. However, the process of creating an actionable guide is not a simple one. It requires some money, attention, and time.
Creating an actionable guide requires that you know what you want to achieve with the content. Knowing this will help you focus on what kind of content is going to get you results. In addition, your content should be measured for its ROI. You can do this by thinking of the conversions you want to generate.
Including case studies
Including case studies in your writing is an excellent way to provide the reader with the necessary background information to make a wise decision when pursuing business opportunities. Case studies should include background information about the company, industry, and competitors, as well as the challenges faced by the protagonist and the consequences of his or her decisions. If possible, it is also helpful to include extra documents, such as photos or videos.
Case studies can be used in a number of ways, including in free downloads, on your company's website, or directly to prospective customers. Case studies should be evergreen, meaning that they will continue to be relevant even if your product or service changes. However, this type of content requires careful organization and analysis to be effective.
Case studies are an effective way to showcase your expertise. They can demonstrate that you have real-life experience in the industry and can demonstrate results. Case studies also help to establish your brand and reputation. They can also be useful in attracting new business as they offer concrete examples for potential customers.
Including an infographic
Including an infographic when writing a content piece can be a great way to convey important information. But it is essential that the information included is engaging. A good infographic should inspire people and make them want to learn more. For that, you need to curate compelling data and add relevant information. Luckily, you can create an infographic on your own, and you can find free infographic creation tools online.
Infographics come in many different styles, and one way to create a visually compelling one is to use a timeline. These are perfect for big-picture events, such as the evolution of an industry, or for telling a company's history. A timeline infographic is simple to create, but can easily convey a great deal of information.
Wireframing is another effective way to create an infographic. While pen and paper are still the most common tools for wireframing, many other tools are available for creating an infographic. Many free apps will let you wireframe a graphic before you create it, and some of them even offer a trial version. Once you've wireframed your infographic, you can determine its size and shape. Typically, an infographic is 800 pixels wide, but you can make it as long as necessary to convey all of your information. You can also choose to make it expand vertically, making it more user-friendly and shareable.