Google’s algorithm is a closely guarded secret. The search engine giant has never revealed the inner workings of its ranking system. However, over the years, experts have been able to identify some of the factors that Google uses to rank websites.
One of the most important ranking factors is the quality and quantity of inbound links. In other words, Google gives more weight to websites that have links from high-quality websites. This is where guest posting comes in.
Guest posting is the process of writing articles for other websites in your industry. Not only does this help you build relationships with other thought leaders in your field, but it also gives you the opportunity to get high-quality inbound links.
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