Web positioning is essential today to have visibility on the Internet and be able to reach your customers. But how to get the most out of your SEO strategy and make the most of your online presence? The answer is carrying out technical SEO consulting.
The importance of technical SEO consulting for your business
A technical SEO best practice consists of a complete analysis of the positioning of a website in search engines. What is the current situation, what is failing, and what needs to be improved are some issues studied to produce a complete report and an action plan to improve the positioning of the website in question.
Hiring a technical SEO best practices is important to have a clear vision of where your website is in terms of visibility on the Internet, something that, as we have previously explained, is key to reaching customers.
Additionally, this is essential; it allows you to detect the errors you are making that prevent your page from positioning better, with all this implies for your business.
However, before discussing the advantages and benefits of hiring a web positioning consultancy, let's define some basic concepts of SEO.
What is SEO?
First, it is worth remembering what SEO is and why it is necessary for any business with an Internet presence. In this blog, you can find much information about SEO-related aspects. Still, below, and before entering into the topic of SEO consultancies or audits, we will refresh the most important elements.
Search engine optimization, or SEO, is an abbreviation. This means that it is a set of techniques focused on improving web pages to position them as best as possible by search engines such as Google. The importance of SEO lies in achieving organic positioning, that is, unpaid, contrary to what is achieved with SEM ( Search Engine Marketing ), which consists - as its name indicates - of carrying out digital marketing actions.
Advantages of SEO
By working on the SEO of our web pages, we achieve better positioning in search engines; that is, we appear higher in the search results, and therefore, we obtain visibility, which is essential so that our potential clients can find us on the Internet. Ultimately, SEO equals visibility, which leads to more traffic to the website and, therefore, more conversions.
SEO, in addition to what is mentioned above, which is the most important, has many other advantages, among them we highlight:
The traffic it attracts is qualified.
SEO positions content by working with keywords, that is, those keywords for which your target audience will search for information related to the product or service that you offer. In this way, the traffic that SEO brings to your website will be qualified, and therefore, the chances that the lead will end up converting will be higher.
For this reason, it is vital that the technical SEO consulting knows how to conduct good keyword research to detect the keywords that should be considered in the SEO strategy.
Medium-long term profitability
SEO is an investment that lasts over time. Although it takes a few months to give results, once the website is positioned among the first results, it will be enough to carry out maintenance to maintain that position. These are long-lasting results, unlike what happens with those provided by SEM, which stops working when the paid campaign ends.
However, carrying out technical SEO consulting combined with technical SEO best practices helps give visibility to the business.
Main SEO techniques
SEO includes numerous on-page and off-page techniques, and it would take an entire post to talk about them in detail, but as a summary, we can say that search engine optimization has three pillars:
Creating relevant content
The objective is to attract your audience by providing them with content that they find interesting and that responds to their concerns. For this, carrying out a good keyword study and designing a content strategy is essential.
Link building
It consists of getting quality links from other web pages to yours. Link building has great weight in the positioning of a website since it is linked from many sites, indicating that it is a page with authority and relevance, which Google values positively.
User response
It is measured through CTR (Click Through Rate ), an indicator that Google uses to evaluate the degree of effectiveness with which users respond to our website. The higher the CTR of your page, the better it will rank.
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