Importance of ZoomInfo Salesforce Integration

3 min read

ZoomInfo

A marketing intelligence platform called ZoomInfo gives business-to-business (B2B) sales and marketing teams access to a sizable database of business contacts as well as a variety of prospecting and sales intelligence tools that help them increase lead generation and find potential new customers. Salesforce, on the other hand, is the top Customer Relationship Management (CRM) software that enables you to automate your sales and marketing processes. You may handle your Leads and Contacts more efficiently with ZoomInfo Salesforce integration, boosting your company's productivity and sales. 

A worldwide intelligence technology called ZoomInfo helps sales and marketing teams find potential consumers. A sizeable corporate contact database and several sales intelligence and prospecting tools are accessible through the integrated cloud-based platform, which benefits sales teams, marketers, and recruiters by enhancing their lead-generation processes.

Key Features of ZoomInfo

For Business to business sales and marketing teams, use Zoominfo Data as a service platform. Here are some key features mentioned below. 

Adding More Leads

ZoomInfo's artificial intelligence-powered engine guards against outdated and lacking information by automatically adding fresh details to entries. Database and lead management are significantly streamlined with this technique.

Account Focusing

Using the platform's improved targeting capabilities, customers may contact essential decision-makers. Account Managers may acquire current information that will help them pitch business development by using the account-focused watchlist. 

Salesforce

Salesforce is a robust platform for customer relationship management (CRM) that streamlines sales and marketing operations. It is an American company with a pay-as-you-go subscription model, and it is situated in San Francisco, California. Additionally, Salesforce Integration services offer several integrated apps utilized by several internal divisions, such as Sales, Marketing, and Analytics. Additionally, it provides a variety of Application Programming Interfaces (APIs) for transferring and accessing data inside your business. 

Why is Zoominfo Salesforce Integration Important? 

Generally, Salesforce is the best CRM platform. The management of marketing workflows is beneficial. Therefore, you must effectively manage your Leads and Contacts to increase Sales. ZoomInfo Salesforce Integration might be helpful in this situation. 

Using ZoomInfo Salesforce Integration, you can enhance data efficiency and quality when a record is produced in Salesforce. You can improve every Account and Contact record in your Salesforce database with a constant flow of new data. Additionally, ZoomInfo's Salesforce Integration bi-directional sync reduces delays in administrative, outreach, and research processes. Additionally, ZoomInfo is used as a filter by Salesforce Sync to get Account and contact information from Salesforce. This enables users to apply filters and create targeted lists within the ZoomInfo platform. 

The interface lets you get exact contact data directly from Salesforce while using Salesforce for lead generation. By highlighting just the records corresponding to your search parameters, the integration, for instance, will hasten to find a sure contact inside your data.

By accelerating the lead generation processes, this module may help you maintain your database up to date with the most recent information and enhance the effectiveness of your sales staff. 

Conclusion 

Now you are aware of the Zoominfo Salesforce integration features. These features can help your business grow. You should implement these features to make your business more effective, efficient, and influential. 

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