In response to the latter concern, consent management has become an essential part of data governance and data operations in general. Consent management refers to an organization’s protocols and processes for requesting and collecting user consent for their data and ensuring these varying levels of consent are adhered to throughout the data lifecycle.
While only really a feature of data functions in recent years, consent management has become a major talking point around GDPR compliance and other general data protection regulations. It’s also become the public’s most visible interface with data operations. In many jurisdictions, users are now asked to consent to their data being used when visiting a website, which has made data usage and methods for obtaining consent a major topic in public discourse.
Data consent management has a number of critical impacts on both data operations and any organization that handles data. Here are some of the main ones.
Global data legislation, such as the GDPR in Europe, CCPA in California, or LGPD in Brazil, places strict obligations on consent requirements for data collection and processing. Although the specifics vary, most data used generally must have been consented to beforehand, which means different datasets with different consent levels must be segregated and used only as permitted at intertrust.com.
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