Integration of IoT and Blockchain - A New Business Model

11 min read

The concept of the Internet of Things (IoT) involves linking devices and objects to the online realm, enabling them to interact and exchange data. This connectivity offers a plethora of opportunities for harnessing value from these interconnected entities. For instance, everyday items like household gadgets and wearables are now embedded with intelligent sensors and chips. These components gather valuable data and transmit it to a central network. The utilization of advanced analytical tools to scrutinize this amassed data can yield significant benefits. Valuable insights can be extracted, facilitating informed decision-making. This, in turn, leads to enhanced business operations and heightened efficiency. However, it's essential to acknowledge that IoT devices are increasingly vulnerable to cyber threats due to insufficient security measures in place. 

This is where the concept of Blockchain in IoT that is IoT blockchain, also known as the Blockchain of Things, becomes relevant. Blockchain technology possesses the potential to revolutionize the entire economic landscape, compelling everyone to consider a decentralized future. It has already emerged as a prominent disruptive element in today's technology-driven era of internet-enabled innovations.

Blockchain Tech | What is it?

Blockchain, renowned for powering cryptocurrencies like Bitcoin, extends its potential to IoT by constructing a decentralized ledger encompassing all transactions. This shared record resides on each network node, bolstering security.

Cryptography authenticates users and appends data, requiring node consensus for modifications. Decentralization reduces reliance on local storage.

Blockchain's application in IoT involves supply chain tracking, enabling payment integration. For instance, it verifies the freshness of perishables, thwarting foodborne illnesses.

IoT's irrigation control and blockchain's security fusion adjust watering based on sensor data, mitigating hacking risks. IoT blockchain collaborates to resolve challenges, employing smart contracts for device interactions, and obviating central oversight. Blockchain's reach extends to home systems, fostering efficiency.

The Blockchain and Internet of Things 

The development of IoT applications leveraging blockchain can involve the utilization of gateway nodes that results in IoT Blockchain. These nodes act as an intermediary layer bridging traditional systems and IoT devices. They facilitate data exchange between gateways and can validate blocks before integrating them into the blockchain network.

Pairing blockchain with the Internet of Things offers a range of advantages, with security and privacy emerging as primary drivers for implementing hybrid IoT blockchain development services. This integration holds the potential to revolutionize various aspects of daily life. For instance, applying blockchain to the food industry enables the creation of IoT blockchain systems that ensure food safety through tracking.

Likewise, the technology finds utility in enhancing operations at smart farms and factories. The synergy between IoT Blockchain can also extend to educational institutions, enabling parents to monitor their child's progress through a smart application. Teachers can provide feedback and report incidents to parents, fostering effective communication.

How does the IoT and blockchain combination work?

Each transaction within the blockchain undergoes verification from multiple sources and is recorded in a shared ledger distributed across all network nodes. This process effectively prevents disputes and fosters trust among authorized network participants.

The integration of IoT and blockchain empowers smart devices with autonomous functionality while facilitating the monitoring of device interactions.

Despite the inherent benefits of blockchain's decentralized structure, its compatibility with IoT is complex due to the latter's reliance on client-server or hub-and-spoke architecture.

Consequently, an IoT platform must adopt decentralization to align with a blockchain network. Additionally, configuring IoT sensors to manage their computational and data storage demands can be a formidable challenge.

Various Internet of Things Business Models

The primary advantage of adopting IoT in your business is the boundless potential it offers. Leading IoT models can serve as inspiration for shaping your business approach, while the capacity for ongoing innovation opens doors to adding fresh features. Here are key business models for IoT companies, each with unique characteristics.

Subscription-based Business Model

Exploring various business models for IoT, the subscription-based approach emerges. IoT's continuous connectivity offers a recurring revenue strategy through subscriptions, rather than one-off sales. This fosters the IoT-as-a-Service notion, offering flexible monetization avenues like premium upgrades. Notably, this model cultivates dynamic customer relationships, leveraging IoT data insights for personalized value delivery.

Asset-Sharing Model

Among IoT business models, the asset-sharing approach stands out. It addresses the challenge of optimal equipment utilization by users. This model, seen in services like Uber Pool, benefits IoT firms by offering resource-sharing solutions such as shared drones and self-driving cars. The core goal is efficient IoT product utilization across platforms, yielding cost benefits and rapid market entry. This strategy optimizes resource usage, letting customers access specific assets without full payment, while IoT companies creatively monetize surplus resources.

Monetization of IoT Data

Among IoT business models, data monetization emerges as a notable addition. IoT's rich data holds value, attracting potential customers like Facebook or LinkedIn. Similar to centralized firms, IoT businesses can offer free devices, amassing user data for profit. For instance, energy efficiency devices can share aggregated data with utilities. This extension of core business, when privacy is ensured, proves efficient.

Results-Based Business Model

The outcome-based business model is a novel fit for IoT firms, presenting an inventive approach to revenue generation. It revolves around customers paying for product benefits, not the product itself. This model mitigates purchase risks, attracts more clients, and secures recurring revenue through IoT solutions. IoT companies can devise inventive methods to establish this model, driving client interest and ensuring long-term profitability.

Pay-per-Use Model

The range of responses to "How many types of business models are there for IoT?" encompasses the pay-per-use model. Leveraging active sensors, IoT enterprises can monitor customer behavior and usage patterns, enabling charging based on usage duration. This approach is exemplified by mileage-based insurance plans in the auto industry. Here, customers pay for the assurance of lower rates correlated with device-generated driving data. Rolls-Royce also embraces this model through its TotalCare program, charging airlines based on real-time IoT sensor-monitored flying hours, illustrating IoT's pay-per-use potential. This model minimizes costs, offering tailored payment linked to actual usage.

Asset-Tracking Model

An important addition to top IoT business models is asset tracking. In the supply chain, connected devices enable real-time asset identification, monitoring, and prevention of loss or theft. Maintenance tracking optimizes schedules, addressing issues proactively.

For example, Sierra Wireless employs IoT asset tracking to monitor cold-chain cargo, ensuring industry compliance. IoT sensors and online platforms guarantee cargo visibility and uphold quality standards. IoT aids temperature maintenance and quick issue resolution, safeguarding cargo integrity.

Some Use Cases of Blockchain-IoT 

In global supply chains, involving numerous stakeholders, payments, and invoices can be complex, time-consuming, and lacking transparency, often leading to delivery delays. Integrating Blockchain streamlines the process by enhancing transparency, simplifying payments, and reducing intermediaries. This decentralized approach ensures secure data exchange and a tamper-proof repository for shipping documents, minimizing delays and fraud. IoT complements this by providing real-time traceability via machine-generated data. The synergy of Blockchain and IoT addresses supply chain challenges effectively, offering transparency and efficiency.

Smart Homes

The synergy of Blockchain and IoT finds remarkable application in smart homes. Companies are integrating Blockchain to secure data from smart devices against hacking. Comcast, a notable example, employs a permission-based ledger. This allows users to remotely grant and revoke access permissions for smart home products, like giving a virtual house key to a friend.

Healthcare and Pharmacy 

Healthcare and pharmacy sectors embrace Blockchain and IoT to transform operations. These technologies address data security, wait times, and cost challenges. Blockchain offers decentralized data storage, aiding clinical research, drug development, and supply chain management. Meanwhile, IoT enables real-time data sharing, enhancing connectivity. Blockchain streamlines processes through smart contracts, replacing intermediaries. IoT facilitates quick response to medical signs and new diseases, empowering healthcare practitioners and pharmacists for efficient care.


In the automotive realm, Blockchain and IoT offer significant advantages. They streamline parking with smart solutions, enabling easy space identification and crypto wallet payments. RFID tags are used to verify auto parts' provenance and track cars within the IoT network. Blockchain ensures global information sharing via a distributed ledger. The emergence of the Blockchain of Things (BIoT) facilitates instant insurance claims through smart contracts, enhancing customer experience.


The Fintech sector is undergoing transformation through Blockchain and IoT. Blockchain reduces paperwork, ensures data integrity, enables cryptocurrency transactions, and combats money laundering. IoT offers instant support, personalized services, smart banking, and ATMs, along with improved spending insight and risk assessment for insurance and loans. Blockchain supports secure device-to-device payments, safeguarding against hacking and malware threats in the interconnected device network.

Sharing economy 

The sharing economy exploits Blockchain and IoT's synergy, emerging as a prominent use case. Properties and devices like houses, cars, and appliances are treated as IoT-connected units, shareable or leasable within the network, eliminating intermediaries. An example is Slock.IT, exemplifying Blockchain-IoT collaboration in the sharing economy.

What are the challenges of blockchain and IoT?

Both Blockchain and IoT share objectives, yet challenges are notable. Blockchain's immutability poses issues with unchangeable smart contracts prone to bugs. Hackers exploit these vulnerabilities, necessitating tools for contract review. Regulatory factors compound challenges. IoT faces security concerns, sensor vulnerabilities, and device integrity threats. Nonetheless, both technologies advance to address these issues. Blockchain aids IoT adoption, mitigating risks and enabling new implementations with improved security measures.

Final Thoughts

Blockchain and IoT drive the future of smart homes, enhancing security and enabling broader applications like entertainment. Despite integration challenges, overcoming them ushers in a trusted and efficient third internet generation. IoT business models offer prospects to shape the future. Adapting models to new technology hinges on understanding user needs and delivering value. Business model innovation while prioritizing privacy is key. Explore IoT's potential, including its synergy with other technologies, to cultivate viable business ideas. If you want a Blockchain in IoT on your business then reach out to the best blockchain development company that can make your desired IoT blockchain. 


Iris Lee 2
Joined: 5 months ago
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