In a world where businesses around the world are spending billions of dollars on digital marketing and advertisements, you have to use every method you can use to get your target audience’s attention. There are many ways to appear in front of potential customers, and banner ads and pop ads are some of those means. They both serve different purposes and you have to know how to use them the right way to make the most of them.
If you are a small business, you have to be extra careful with how you spend your marketing budget. If you are considering using one of these ad types, here are some tips that should help you make your campaign successful.
Use the Right Ad for the Right Purpose
That’s the first thing you have to do to make sure that you get the results you are expecting from your ads. You have to know that these ads are completely different from each other, not only on the basis of how they appear on the website but the purpose they serve. For example, when you talk about banner ads, they just sit there either on top of the website or somewhere on the side giving a message quietly. Now, they are best used for either telling people about a product launch, get them to visit your landing page, or tell them that you are engaged in various noble causes.
A popup ad, on the other hand, is more suitable for you to stop cart abandonment or maybe even collect contact details from your website visitors. In some cases, people think they have purchased the product when they haven’t. Your popup ad can remind them about it. Your popup ad can also ask them to share their contact details in return for an incentive.
Make the Ad Shine
While it is important for you to make your ad shine, it is even more important to not make it annoying. That’s even more crucial for you if you are using popup ads. Keep in mind that they are intrusive in a way and you don’t want to annoy people with deceptive popups. First of all, it’s best that you keep the “close” button visible. As soon as people notice that you are trying to camouflage that X sign, they think of you as a deceptive organization. Secondly, you want the ad to be just big enough to say the message. It should not occupy the entire screen because it doesn’t have to.
When it comes to banner ads, you have to design them with their placement in mind. If you are going to put them on a white background, keep their color dark. Putting a banner with dark blue background on a website with a black page will not make your ad pop (no pun intended here). It’s best if you keep the surroundings of your banner ad as clean as possible.
Don’t Forget the Text
That’s a pet peeve for many marketers and advertisers. You put all your attention on the graphics side of things and completely forget that the text that goes on your ad matters just as much. The least you can do with the text is to make it visible and clear on the ad so people know what you are talking about. In addition to the clarity of the text, you also have to work on the clarity of the message. If you can’t describe in one sentence the purpose of your ad, you will not have great text to display on your banner or popup.
Final Thoughts
It does not matter how small or big your market budget is. If you are not paying attention to the right areas, you will not get any return for your marketing efforts. So, once you know which type of ad to use, spend some time learning how you can make the most out of those ads.
Jonathan mimouni is an online marketing expert with over 12 years of experience. Visit his website at jonathanmimouni.com to learn more.
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