In this highly competitive market, packaging design has become a crucial element to make your brand stand out. If done correctly it can make your custom printed boxes as memorable as the product itself. It can help you in acquiring a competitive edge. Your brand may be best in its category, but without designing its custom printed boxes attractively, customers will never invest in it. According to research, it takes less than 9 seconds to engage a customer and close a sale. The packaging is the foremost thing with which a customer interacts. It creates a valuable first impression of your brand. By using exceptional packaging designs you can kill your competitors and win the race. Below are some of the helpful packaging design tips in this regard:
-
Consider Function First:
If you want to create a successful custom retail packaging, focus first on the functionality of the package. It will bring various new customers to your brand. Of course, the manufacturers will like to make a visually appealing package but cool packaging design is useless if it is unable to protect products. Therefore, before designing your boxes and wraps, it is necessary to consider the function first. Afterward, work on making it fun and attractive. Moreover, you need to make it purpose clear to maintain the interest if the customers. This makes your product more useful and understandable. For example, if you have a custom food packaging business, design the boxes to make them functional to use. Creating a box with handles facilitates the customers in carrying their products easily. The following custom printed donut boxes are designed with a built-in handle. It's included as a part of the template and automatically pops out as the folding box gets assembled.
-
Choose Attractive and Legible Typography:
You might think of choosing the most unique font to make your presentation packaging boxes more eye-catchy for the customers. But remember a package is of no use if the potential buyers can't read it. Your packaging is one of the biggest sources to deliver valuable information about the product. Therefore try to make it comprehensible for the customers. Choose neat and legible typography for your packaging design to maintain the focus on the main product. The following boxes for cereals are designed by using attractive and legible typography. The colors compliment the background and make the text clear
-
Use Package Design Software:
The days are gone when the packaging design was made by hands. If you want to create one of the best custom display boxes for your product, use package design software. It helps you to create hundreds of innovative designs for a single product. Adobe Illustrator and Inkscape help you to create 2-dimensional product design artwork. By downloading additional plugins you can also create 3-dimensional packaging designs. Regardless of what software you choose, it is necessary to get a command over it before attempting to make a design for your presentation box.
-
Work on Innovative Packaging Designs to Market your Products:
In the packaging sector, innovativeness is the key to success. If you want to beat your competitors and win the race, work on innovative designs. This makes your brand stand out of the marketplace. Uniquely designed custom cardboard boxes act as a perfect marketing tool. They themselves promote your products wherever they go. Working on shape, size, colors, style and other elements of packaging design helps you to produce innovative variations. As the customers are presented with the product, it hardly takes a few seconds to make a purchase decision. It's the point where your retail boxes become a brilliant marketing tool. The way you design your package along with the information you display helps in promoting your products. For example, printing a message on perfume boxes like ‘same captivating fragrance in a new look' or ‘get 25% extra in every sachet' can help in marketing your products in a better way.
-
Create a Great Unboxing Experience:
The packaging design which engages the customers emotionally can take your brand a long way. Think of your custom boxes wholesale much more than something to deliver a product. If designed appropriately, they can create a wonderful user experience. Customers are always delighted to receive a package in the form of the gift. It makes customers share their experience with others. The box manufacturers Chicago have unlimited options to consider. Working on the internal and external design of your customized boxes, can create a buzz in the market. Placing any additional material like business card, discounted voucher, thank you note or a small gift engages your customers emotionally. This motivates them to go for repetitive purchases. Let us take the example of following cosmetic boxes for subscription. The packaging is designed in a way to fascinate the customers as they open the cardboard box.
No comments yet