Introduction
Kurt Wehrle is an American copywriter, speaker, and author of "The Copywriter's Handbook" and "The Branding Book".
In his book, The Copywriter’s Handbook, Wehrle discusses the importance of understanding the audience when writing copy. He also emphasizes the importance of knowing your product and its features.
He also wrote The Branding Book which explores how to create a memorable brand through writing.
Early Life and Education
Kurt Wehrle was born in Frankfurt, Germany, on January 18th, 1878. His father was a doctor and his mother was a pianist.
Kurt Wehrle's family moved to the United States when he was 12 years old. He attended the University of Pennsylvania for undergraduate studies and then Harvard for his PhD in botany. He then taught at Harvard for many years before becoming president of Swarthmore College from 1918-1939.
Career Highlights
Kurt Wehrle is a self-proclaimed serial entrepreneur. He has founded and sold two software companies before he was 30 years old. Wehrle is the founder and CEO of Marketo, an enterprise marketing company that was acquired by Adobe in 2012 for $4.75 billion.
Wehrle founded Marketo in 2003 and led the company to become the fastest-growing software company in history, with a growth rate of over 30% per year from 2004 to 2011. In 2010, he was named Ernst & Young Entrepreneur of the Year for Northern California.
Conclusion
Wehrle concludes that AI can provide a lot of benefits to writers and their clients. It can take care of mundane tasks and let the writers focus on what they are best at
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