Online Reputation Management: Why It's Important for Your Business

As a business owner, you know that your reputation is Brand Strategy Agency New York important. It can make or break your business. That’s why online reputation management (ORM) is so important. ORM is the process of managing your online reputation. This includes monitoring what is being said about you online, responding to negative reviews and comments, and promoting positive content about your business.

There are several reasons why ORM is important for your business:

1. It helps you build trust with your customers.

Customers are more likely to do business with a company that has a good reputation. In fact, a study by the Reputation Institute found that 70% of consumers are more likely to purchase from a company with a positive reputation. ORM can help you build trust with your customers by promoting positive content and responding to negative reviews in a professional manner.

2. It can help you attract new customers.

Good reviews and positive content can help attract new customers to your business. ORM can help you create and promote content that will appeal to your target audience.

3. It can help you improve your bottom line.

ORM can have a direct impact on your bottom line. A study by Harvard Business School found that a 1-star increase on Yelp can lead to a 5-9% increase in revenue. Additionally, a study by BrightLocal found that 84% of consumers trust online reviews as much as personal recommendations.

4. It can help you protect your brand.

Your brand is one of your most valuable assets. ORM can help you protect your brand by monitoring what is being said about you online and responding to negative reviews and comments in a professional manner.

5. It can help you stay ahead of the competition.

Your competition is likely already using ORM to their advantage. By monitoring your online reputation, you can stay ahead of the competition and make sure your business is seen in the best light possible.

Online reputation management is a critical part of any business’s marketing strategy. By monitoring your online reputation and promoting positive content, you can build trust with your customers, attract new customers, and improve your bottom line.

Crisis Management: How to Handle a Public Relations Crisis

A public relations crisis can be defined as an event or situation that threatens to harm the reputation of an individual, organization, or brand. If not managed properly, a PR crisis can have a devastating effect on a business.

The first step in crisis management is to identify the source of the crisis. This can be tricky, as sometimes the source is not immediately apparent. Once the source is identified, the next step is to assess the situation and determine the best course of action.

There are four main strategies for managing a public relations crisis:

1. Denial

The first strategy is denial. This involves denying that there is a problem or that the problem is not as severe as it seems. Denial can be an effective strategy if the crisis is not serious and is likely to blow over quickly. However, denial can also backfire if the crisis is serious and is not going away.

2. Attack

The second strategy is attack. This involves attacking the source of the crisis. This can be effective if the source of the crisis is an individual or organization that is not well-liked. However, this strategy can also backfire if the source of the crisis is someone who is well-liked or if the attack is not well-executed.

3. Deflection

The third strategy is deflection. This involves deflecting attention away from the crisis. This can be done by releasing positive news stories, issuing statements from positive customer experiences, or anything else that will take attention away from the crisis. Deflection can be an effective strategy if the crisis is not serious and is likely to blow over quickly. However, deflection can also backfire if the crisis is serious and is not going away.

4. Apology

The fourth and final strategy is apology. This involves apologizing for the crisis and taking responsibility for it. This can be an effective strategy if the crisis was caused by an error on the part of the organization or if the crisis is serious and is not going away. However, this strategy can also backfire if the apology is not well-executed or if it is seen as insincere.

Lawlor Media Group: A Top PR Firm in NYC

If you're looking for a top-notch PR firm in NYC, you can't go wrong with Lawlor Media Group. With over 15 years of experience, they know how to get your brand noticed by the right people. Whether you're looking to generate buzz for a new product launch or you need help managing your reputation, these guys will get the job done.

What sets Lawlor Media Group apart from other PR firms is their focus on results. They'll work with you to develop a customized strategy that is designed to achieve your specific goals. And they don't just rely on traditional media outlets to get your message out there. They also have a strong online presence and use social media to reach even more people.

If you're ready to take your business to the next level, contact Lawlor Media Group today. You won't be disappointed.