Maintaining Culture as Your Business Grows

By the time they come to us, our healthcare clients have already established that growth is a priority. As we’re putting together a roadmap for what that growth will look like, there’s usually another priority in our clients’ minds: culture. Specifically, how to keep a positive culture in place as the business grows.

We know that practice owners pour a lot of effort into building a positive culture at their first location. And with these tips, you’ll be able to maintain that culture among employees and patients at every new location. Here are a few ideas to get you started.

Scaling a medical aesthetics practice? Read our tips on what to consider as you grow here. 

Scaling a DSO? Here are our top DSO scaling strategies for 2023. 

How Can Leaders Maintain Workplace Culture as Your Business Grows?

If you’ve recognized the strength of your current culture, congratulations! You’ve already done the first part—you’ve got the secret sauce for a happy, productive team. Now, you can learn how to carry the culture as your business grows–from one location to many. 

Here are a few tips for maintaining culture as you open new locations:

• Communication is key. Be clear about your shared vision, mission, and values and create an environment where people feel empowered to share in it. 
• Hire people with a growth-minded attitude. Make sure you have an interview process that helps you to figure out if people are ready to grow along with you.
• Be willing to stay flexible and fly the plane while you’re still building it. Even if you’ve done it once, every new venture is different. Be willing to adapt and find new ways. Chances are, your culture will be stronger for it.
• Be transparent about your growth goals and dreams. That way, everyone can feel included in the vision.
• Train the trainer. If you’ve led a solo practice, you already understand the importance of delegation. Create more leaders ready to help your business thrive.

Keep in mind that how you grow will impact how you’re able to duplicate culture. A de novo strategy is a clean slate. You’ll get to hire your team from scratch with the same values, mission, and procedures that worked the first time. Acquisitions can sometime pose more challenges, but with clear communication and collaboration, you can identify the shared values that will set the tone for a strong shared culture.

Skytale Group Can Help Your Business Grow Effectively

At Skytale, we’re in the business of growth—but growth that lasts. We don’t want your employees to burn out or your cash flow to run dry. Our combined decades of experience leading medical aesthetics and dental practices to success have taught us how to help businesses like yours grow in a sustainable way.

If you’re ready to partner with a financial CFO and growth guru, please get in touch today.