SUMMARY: If you are you happy with your drug and rehab center’s online visibility then, these tips and suggestions will help you reach more people in need.
You've been told countless times that you provide much-needed help to individuals in need, their families, and the community.
But if your alcohol and drug rehabilitation facility doesn't rank on the first page of search results, then you're missing an opportunity to help even more people.
That doesn’t have to be the case – and you don’t need a huge budget to improve your site’s visibility.
Some of these tips are best-practice suggestions that would help almost any business; others are more geared toward rehab centers like your own. Either way, you should see an uptick in traffic while increasing your reach with these drug rehab SEO tips:
Tip 1: Focus on local SEO
Include location-specific keywords, then create local business listings on directories like Google My Business. You can also ask for reviews of your facility that are posted with your GMB listing.
Tip 2: What’s your content strategy:
Educational blog posts, videos, and infographics that provide helpful information to potential clients and their families are perfect for a rehab facility's website. Ensure that content still uses relevant long-tail (see below) and short keywords.
Tip 3: Use long-tail keywords
Target longer, more specific keywords related to drug rehab, addiction treatment, and recovery to attract highly qualified traffic.
Tip 4: On-page optimization
Easily forgotten, you can optimize your website's title tags, meta descriptions, and header tags by matching the wording you use with what is being searched for. This will help those pages rank well in the search engine results pages (SERPs).
Tip 5: High-quality backlinks
From addiction specialists to mental health organizations and publications covering addiction and recovery-related topics, you should ask other websites in your industry if they will link back to your website. The other way of doing this is by writing high-quality content that other sites want to link back to. Build links from high-ranking sites and local directories to improve your site's domain authority and increase its visibility in the SERPs.
Tip 6: Use (appropriate) social media platforms
What's the age range of most of your patients? If it's an older crowd, then a platform like TikTok, for example, might not get you the results you were hoping for, as 60 percent of users on that platform are between the ages of 16 to 24, according to the latest data. Either way, all of your content should be paired with social media content that promotes the content – just research the platforms that most closely align with your targeted audience.
Tip 7: Build email funnels with “freebies”
Free? You can’t offer anything for free these days, right? That depends on how that “free” content is used. A free eBook, whitepaper or even a graphic serves many purposes – primarily as an information hub for people who may be new to treatment. But there's also an SEO component when you require readers to give their email addresses to receive that free content. Include an opt-in for them to receive more information, and then you're suddenly building an email funnel that can be used in various ways.
Easily increase your visibility
If you really want to take it to the next level, consider adding a landing page paired with a pay-per-click campaign, and use analytics tools to figure out what's working on your site and what's not. However, those tasks take time and are more advanced. Otherwise, those seven tips are relatively easy and should be more than enough to ensure that as many people see your drug and rehab center website as possible.
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