Redesigning a website can be a complicated endeavor. You need to make sure that the redesign is done correctly and that all bugs are fixed before a website goes live.
A great way to do this is to follow some simple rules. Here are some tips to help you maximize the impact of your website redesign: 1. Minimalism Before Extravagance.
1. Focus on Small Changes
A web redesign is an opportunity to make a lasting impression on your customers. In addition to making your brand more appealing, it can also help drive sales and conversions.
A website redesign doesn’t have to be a major project that requires months of planning and weeks of implementation. In fact, a monthly update can be just as effective in terms of conversions and SEO rankings. The key is to focus on the right changes. Rather than trying to tackle everything at once, it’s better to make small changes over time. This will ensure that you’re not disrupting your users and hurting your performance.
One of the biggest mistakes that marketers often make is implementing a web redesign without a thorough conversion optimization strategy in place. This involves understanding the needs of your audience, prioritizing tests to solve issues that are preventing conversions, and setting up controlled split testing.
By incorporating this into your redesign process from the beginning, you’ll be able to create a site that is not only beautiful and engaging, but also performs well in search engine results. Ultimately, this will save you both time and money in the long run.
2. Make Sure You Have a Plan in Place
Most business owners know that their website is one of the most important marketing assets they have. In order to drive traffic, increase conversions and grow their bottom line, they must have a well-designed and optimized website. But many businesses are not sure where to start when it comes to a monthly web design. And while it can be tempting to just burn the existing site to the ground and start from scratch, this approach is often a recipe for disaster.
The first step in this process is to identify your key performance indicators (KPIs). These are the metrics that will give you the most accurate insight into how well your website is performing. These can include things like number of visitors, click-through rates, conversions, average time on page and more. Once you have your KPIs in place, you can then begin creating a plan for your redesign.
This includes creating a list of all the pages on your website that need to be updated, as well as any new pages you will be adding. Once you have a list of all the pages, you can then begin to prioritize them based on their importance and the impact they have on your business. This will help ensure that any page that is performing well is preserved and not negatively impacted during the redesign.
Once you have your priorities in place, it is important to include cross-functional teams on your web redesign team. This will allow you to get a variety of perspectives on your project and will ensure that your new website is aligned with your overall marketing and sales objectives. For example, your sales team can provide insights into what types of content or messaging would be most effective at driving conversions, while your marketing team can help you create a consistent brand voice across your website and social channels.
3. Make Sure You Have a Budget
Redesigning a website doesn’t have to be expensive. If you know the right questions to ask, and what to look out for, your budget can stay intact and still allow you to create a site that engages your audience.
If you are planning to do a complete redesign, you should be prepared to spend 10 to 12 weeks or more on the project, depending on whether everything is being crafted from scratch or using a template. The former is more expensive as it requires a creative strategy, wireframes and a site map, while the latter may require multiple designs before you find what works best for your business.
You will also need to consider what type of content will be created during the redesign and how much that will play into the overall cost. For example, some businesses will use the opportunity of a redesign to add an educational blog page or a client case study to their website. These types of additions are important for SEO as they help search engines see that you are relevant to the keywords you are ranking for.
In addition, you should also have a plan for your existing pages that will be impacted by the redesign. This will ensure you can protect the SEO value of those pages and make a smooth transition during the redesign process by ensuring that all old pages are mapped to a corresponding new one using 301 redirects. This will keep your traffic and link value from dropping as you transition from one URL to another.
4. Make Sure You Have a Plan in Place
Redesigning a website isn’t always easy, and it is important to have a plan in place so that the transition goes smoothly. The plan will help to keep everyone on track and focused while still leaving room for any unexpected developments along the way.
The first step in creating a plan is to write down all of the goals you have for your website in a spreadsheet. Then, for each of those goals, create a separate spreadsheet document with the metrics you will be using to determine whether that goal has been met. This will help to ensure that each of your strategy points is given the attention it deserves.
A good strategy will also include identifying the most valuable pages on your site and making sure they are preserved during any revamp. This will prevent you from breaking something that is already working and also make sure you don’t miss any opportunities to drive traffic or increase conversions.
It’s also important to remember that a business’s website is not just meant to inform visitors about what the company does or sells, it is meant to lead them down the sales funnel and ultimately become a customer. This is why it’s important to optimize your call to action buttons and online forms so that they are driving the right traffic to your site and converting as many visitors as possible.
A website redesign can be a daunting task, but the benefits of revamping it earlier rather than later can be truly impactful on your brand and consumers. With a little planning, the process can go as smoothly as possible and will be well worth it in the end.
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