Fashion in games has a unique relationship to gameplay and storytelling. It can drive the aspirational design of characters and evoke a deeper connection with players. From Deadmau5’s metaverse Oberhasli to The Sims’ big mood and comfortable wardrobe, fashion is a force to be reckoned with in gaming.
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Pocket Styler takes this concept even further by bringing gaming and fashion to the real world.
The App
Few games have had as massive a cultural impact as Minecraft. With its simple premise of building things using blocks and low-tech graphics, the game has become a juggernaut that is played on PC's, gaming systems (e.g., XBOX) and now smart phones with its "pocket edition." It has even made it into schools where it is used to teach collaboration, creative problem solving and STEM skills.
Parents should be aware that the game has a chat feature and that kids may have access to YouTube videos of other players' worlds. They should also talk to their kids about being safe online, including not revealing identifying information or chatting with strangers. For more tips, check out this helpful guide from Common Sense Media.
The Merchandise
Minecraft generates a significant portion of its revenue through the sale of merchandising items. These include apparel (including T-shirts), plush toys, drinkware, and more. The company also licenses its intellectual property for use in entertainment outside of video games, including TV shows and kid-related products like lunch boxes and Nerf guns. Minecraft also sells in-game features, such as skins and texture packs.
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In Australia, the Minecraft brand is generating strong consumer demand through a wide range of locally developed merchandise backed by major retail initiatives launching across the territory in October led by Big W, Target, Kmart and The Warehouse as well as EB Games/Zing. The local program was developed by Microsoft in partnership with local licensing agent Merchantwise Licensing.
In addition to a unique line of Minecraft T-shirts, calendars, diaries, and wall art, the brand is also making its mark with uniquely designed Minecraft action figures. These toys are produced one at a time in socially responsible ways and put money directly into the hands of independent artists. The line also includes a series of Minecraft-inspired puzzles and gifts.
The Community
When it comes to gaming, there’s no denying that the community is an integral part of the experience. Minecraft is no different. The game has a vibrant, creative community that stretches across all platforms. Players share their creations with one another, organize conventions, and even create their own games.
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It’s also worth noting that about 5% of Minecraft players explore their artistic potential beyond gameplay by designing their own mods or skins. This percentage may seem small on paper, but it showcases the depth of creativity within the Minecraft community.
Additionally, the fact that 34% of Minecraft players hail from North America illuminates a fascinating facet about the game’s culture. This figure highlights the game’s magnetism with a significant demographic and can be used as a guide for content creators and marketers to tailor their efforts to this audience. From creating youth-friendly challenges to discussing updates and mods popular with this audience, this metric serves as a robust navigational compass.
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