Neglecting User Engagement Can Destroy Your Mobile App Development. Here's How To Fix It.

One thing is for sure, no matter how good your app idea is, your mobile app development is destined to fail if you cannot keep your users addicted to the app.

We cannot stress it enough: User engagement is the key to a successful mobile app.

Customer satisfaction is the main goal and priority of any brand, and the same applies to mobile app development.

It is the users who are going to generate revenue for you, and you need to ensure that everything is perfecto for them.

However, keeping users hooked is no piece of cake. It requires a lot of research, an understanding of human psychology, planning, and technological expertise to execute it.

Getting people to download your app is a big task in itself, and getting them addicted to it is even bigger. Surveys suggest that, on average, 77% of daily users stop using an app just after 3 days of installation. That is how serious this is.

But the rewards are simply game-changing if you are able to pull it off.

And we are with you…

With our 23+ years of experience in software development, we have accumulated a wealth of knowledge about how to grasp users' attention and not let go. We are sharing that knowledge with you in this blog.

Keep reading, and you will understand the secret sauce of mobile app development to win the hearts of users.

1: Quick Entry, High Engagement

One of the key factors in retaining users in a mobile app is making the sign-up process as easy and frictionless as possible. 

You see, if the sign-up process is complicated or takes too long, users are likely to abandon it and look for a different app that is easier to use.

On the other hand, if the sign-up process is quick and simple, users are more likely to complete it and start using your app. And once they start using it, they are more likely to stick around and become loyal users.

So, what makes a good sign-up process? Well, first and foremost, it should be quick. Ideally, users should be able to sign up with just a few clicks, without having to fill out long forms or verify their email addresses. That can be done later.

Additionally, it is important to make the process secure so users trust you with their personal information.

Another important factor is allowing users to sign up using their existing social media accounts, such as:

• Facebook
• Google
• Apple ID
• Twitter
• Instagram

This can greatly simplify the process and make it much quicker for users, as they will not have to create a new account from scratch.

2: Make Users Feel At Home

“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.”

Cyndie Shaffstall, Founder of Spider Trainers

The homepage is the first screen users are going to see when they open the app. Making it appealing is not only crucial but also compulsory.

If the users do not like what they see when they open the app, they are simply going to close it.

So here are certain things you can do to create a lively and homely homepage.

Tips To Create A Bewitching Homepage

One of the biggest mistakes startups make is putting too much data on their app’s homepage.

Some people might love data, but most people will be overwhelmed when they see a ton of numbers and letters upfront.

There is nothing wrong with putting in too much information, but you have to make sure it flows well together. You will have to be very precise with your UI design.

3: Let AI Do The Problem Solving

There are two ways to address user problems. Either hire a big customer service team or let AI do the job in a much faster and more efficient manner.

Let us compare the two options to see which one is best.

Having a chatbot is a great way to keep users engaged and provide them with an instant solution to any problem they face.

E.g. If a user cannot find a particular section of the app, he can simply ask the chatbot, and the bot will guide the user to the right place.

You can bet that 90% of your queries will be solved by the AI-based chatbot.

Regarding the ones that are not, your human team can focus on those.

Here are some ways that will benefit you:

• Superfast query resolution
• Need a smaller support team
• Support team can focus on major issues

Yes, you may still require a human team. But the size will be much lower, and they will be able to focus on major issues rather than guiding users on how to change their usernames.

4: Offer Rewards & Incentives

“An incentive is a bullet, a key: an often tiny object with astonishing power to change a situation” ~ Steven Levitt

Everyone likes some gifts every now and then. 

But there has to be a reason for the gift.

Offering rewards for achievements and incentives is just the way to do that.

Let us see some amazing ways you can implement a reward system in your mobile app development.

Reasons You Can Offer Rewards To Your Users

Your users will be motivated to use the app to get those rewards.

Plus, the leaderboard system will create a sense of competition that will motivate your users even further.

By offering incentives for using the app, you will encourage people to spend more time on it and to keep coming back. It is a win-win situation - users get rewards for doing what they already enjoy, and you get more engaged users!

But do not just offer any rewards. Make sure they are meaningful and relevant to your users. It is also important to have a clear and easy-to-understand reward system so that users know exactly what they need to do to earn rewards and what they can expect to get in return.

5: Push Those Notifications Hard

When a user shuts down your app, that is not the end of it. Obviously, no one is going to use your app 24/7. But if the breaks are long, then push notifications can be a lifesaver.

Push notifications are basically bait that you can use to get users back to your app. But you have to make the bait appealing enough.

Here is exactly how you can do that.

Use These to Create Compelling Push Notifications

You have to be really careful when creating push notifications. Sending too many notifications will simply irritate users, causing them to disable notifications or, in the worst-case scenario, uninstall your app.

The key is to find the right balance and send relevant notifications that the user will like reading.

By following a few simple tips, you can send notifications that are not only compelling but also engaging and relevant to your users. So, let us dive in and find out how to make your mobile app notifications stand out from the crowd.

1: Make it personal: Personalization is key when it comes to sending compelling notifications. Address your users by name or use their preferences and behavior to tailor the content of the notification. This will help make the notification feel more relevant and important to them.

2: Keep it short and sweet: Attention spans are shorter than ever, so keep your notifications brief and to the point. Use clear, concise language that gets your message across quickly and effectively.

3: Add a sense of urgency: If a notification is urgent, make sure to convey that in your language. Use phrases like "Act now" or "Limited time only" to encourage your users to take action immediately.

4: Use eye-catching images: A well-designed image can make all the difference when it comes to grabbing your users' attention. Use eye-catching visuals that complement the content of the notification.

5: Provide value: Make sure your notifications offer something of value to your users. Whether it is a discount, exclusive content, or simply a reminder of something they've been meaning to do, make sure your users feel like they are getting something out of it.

By following these tips, you will be well on your way to sending compelling notifications that your users will actually want to pay attention to. So, go ahead and give it a try - you may just see a boost in engagement and retention!

6: Implement Hyper Personalization

“The advent of technology and digital accessibility means we are no longer in an era where one size fits all. With the amount of data made available to brands, consumers expect hyper-personalised experiences.” - Avlesh Singh, WebEngage

Hyper Personalization is one of the latest boons of AI and ML. It can help you strike right at the hearts of your users.

Have you ever felt like an app was made just for you? That is the magic of hyper personalization. 

Hyper personalization is the process of tailoring the user experience to individual users based on their preferences, behaviors, and data. And let us tell you, it can work wonders for increasing user engagement in your mobile app.

But how exactly do you go about creating a hyper personalized experience in your mobile app development? Here are some tips to get you started:

1: Collect data

The first step in creating a hyper personalized experience is to collect data on your users. This can include information on their preferences, behaviors, and even their demographics.

2: Use machine learning

With the help of machine learning algorithms, you can analyze the data you have collected and use it to create a personalized experience for each individual user.

3: Personalize the content

Use the data you have collected to personalize the content that is displayed in your app. This can include recommendations, personalized news feeds, and more.

4: Personalize the user interface

Use the data to personalize the user interface as well. This can include adjusting the layout, colors, and even the navigation based on each user's preferences.

5: Continuously refine

Continuously refine the hyper personalization process by collecting and analyzing more data. This will help you make even more precise and effective recommendations and adjustments to the user experience over time.

To know more about the intricacies of this topic, do read our detailed blog on the same.

7: Gamify

Games are some of the most engaging things in the world, so much so that they can get people truly addicted.

So, why not use some of that goodness in your mobile app development?

No, you do not have to develop a gaming app, but implementing some minor features can do wonders to boost user engagement.

If you are looking to add some fun and excitement to your app, here are some tips on how you can gamify your mobile app.

1: Rewards and incentives - We have discussed this in detail before. Rewards create a sense of accomplishment that motivates users to keep using your app.

2: Progress tracking - Keeping track of progress is a key element in gamification. By allowing users to see their progress and how far they've come, you can create a sense of accomplishment and keep them motivated to continue using your app.

3: Challenges and competition - Adding challenges and competition to your app can create a sense of competition and encourage users to engage with the app more frequently. This could be in the form of leaderboards, where users can see where they rank among their friends and other users, or by offering special prizes to the top performers.

4: Storytelling - Incorporating storytelling elements into your app can make the experience more immersive and engaging. You can create a narrative that guides users through the app and provides them with a sense of purpose.

5: User-generated content - Encouraging users to create and share their own content, such as custom levels or avatars, can make the experience more personal and rewarding. This also gives users a sense of ownership over the app and can lead to increased engagement and loyalty.

Conclusion

If you have not already implemented AI and ML in your mobile app development, there is no better time than now to start.

You can keep users glued to their screens by implementing the magic of hyper personalization and AI/ML.

To get the best of AI/ML, look no further than the leading mobile app developers, WDI.

With 23+ years of experience, we have worked with the best of technologies. Allow us to add flavor to your mobile app development project.

Contact WDI now to kickstart your mobile app development project!

Let us Development something sizzling together!