In major cities like New York City, creating a trade show booth rental that will catch the sight of visitors is critical for success. With thousands of attendees walking the crowded floors, you need to make your brand stand out and make a lasting impression in the minds of the attendees through your Trade Show Exhibit Rental New York.
Follow these 20 best tips step by step when designing your trade show stand for top exhibits in New York:
Define Your Goals
Start your work of stand building by defining what you want to achieve through exhibiting at a particular show. As a trade show booth rental cost ask these questions yourself:
- Do you want to expose your new brand or increase existing brand awareness?
- Are you going to launch a new product?
- Connect with purchasing decision-makers and ask for feedback.
Establish clear goals and these goals will later guide your design.
Research the Show
After setting goals the second thing you need to do is learn all about the specific trade show where you'll be exhibiting by researching online and talking to past exhibitors.
- How many attendees are expected?
- What type of booths do competitors have?
To tailor your custom build exhibition stands this info will help you in many ways.
Understand the Venue
Study the floor plan and know the venue specs, including dimensions for booth spaces and rules on things like hanging signs. This will allow you to choose the right size stand and design elements to maximize your footprint in the space.
Reflect Your Brand Personality
Your booth should communicate your company's look, feel, and values at a glance. Using consistent colors, messaging, imagery, and your logo will tie the space together nicely.
Make it Inviting
Trade show booths can feel cluttered or unwelcoming if not designed properly. Make yours open and accessible with wide aisles, a reception desk set back from the edge, and a clean, uncluttered interior.
Create Visual Interest
Attract visitors from afar with unique shapes and surfaces, branded graphics, hanging signage, and lighting designs. Incorporate items that give attendees something eye-catching to do like monitors, demonstrations, and interactive elements.
Provide Valuable Content
Exhibition Booth Construction in New York must share useful resources with your attendees like product guides, whitepapers, and catalogs with qualified leads. Have a stash of takeaways ready to hand out. A video wall presenting content like testimonials and demos is also a great draw.
Build in Flexibility
Design your New York booth so it has flexible spaces for meetings, demos, and displays that can be reconfigured based on need. Moveable wall panels and furnishings allow you to optimize the layout.
Focus on Lighting
Proper lighting is extremely important for an exhibit. Use a mix of bright general lighting with warm spotlights in key areas. Lighting casts a mood that is bright and vibrant and attracts attention while subtle downlighting creates intimate spaces ideal for discussions.
Display Your Products
If showcasing new products, design displays that allow attendees to view, touch, and engage with what you offer. Clean and professionally lit shelving, stands and cases keep the focus on what's important.
Include Engaging Technology
While capturing the visitor's attention AV elements also lend an immersive, cutting-edge feel. Interactive touchscreens and tablets make booths hands-on and memorable. Charging locks and wireless charging also attract visitors needing a quick boost.
Zone the Space
Divide your stand into different zones that each serve a purpose, like a reception, lounge, demo area, and presentation space. This gives attendees a reason to venture deeper into your trade show exhibit rental in New York.
Remember Seating Areas
Seating encourages visitors to linger in the booth. Couches, stools, and benches give people a chance to relax, chat with staffers and review materials.
Hire Experienced Staff
Personable yet professional booth staffers should be well-versed in your offerings and able to engage attendees appropriately. Provide adequate training so they put your company’s best face forward.
Offer Hospitality
To position your company as accommodating and customer-focused incorporate items like coffee bars, charging stations, device lockers, and concierge-style services. Hospitality elements offered by exhibit display companies make visitors feel valued and help exhibitors make leads.
Promote Special Events
Use your stand space for happy hours, giveaways, guest speakers, or new product unveilings to generate buzz. Promote these special events in your marketing emails and at the show.
Design for Durability
Trade shows mean long days on your feet. Select durable flooring, furnishings, structures, and materials that will withstand crowds and long days of demos, meetings, and more.
Choose Green Options
Eco-friendly custom exhibit materials appeal to environmentally-conscious attendees. Many shows even offer discounts for sustainable exhibits, so review what's available.
Plan for Flexibility
New York shows are heavily attended, so make sure your stand can accommodate surges in visitors at key times like lunch hours and before the show closes.
Work with Professionals
Getting professional help designing and constructing your exhibit is advised for major shows. Experienced contractors stay on top of trends and regulations to create booths that impress.
Wind-up:
With strategic design tailored for the specific show, venue, and audience, your trade show stand can captivate crowds in major metro areas like New York. A well-planned trade show booth display in New York aligned with your brand leaves attendees with lasting positive impressions.
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