Introduction:
Your marketing materials start with sheets of double-sided card stock, just like regular paper. The material is hammered into this flat configuration before slicing and bending to form the finished product. Printers naturally refer to both sides of your product as Side 1 and Side 2 because your product is double-sided when printed. Side 1 becomes the outside, and side 2 becomes the inside once the product is assembled.
Two-Sided Photo Printing is true no matter how simple or difficult your product is.
What printing techniques are available?
Printers give Side 1 more options than Side 2 because certain printing techniques work better on specific design elements. Any printing technique is possible on side 1. Full colour (CMYK) or PMS printing can be used to apply the inks, and stamping, embossing or debossing can be used to provide texture. However, on side 2, only CMYK or PMS printing is allowed.
This is a weird restriction, especially when you want to use the same printing method for all your marketing materials. However, side 1 is more visible than side 2 because it is the product's exterior. Use the most striking printing technique for the part of the design that your audience will see for aesthetic reasons.
What coatings can I use?
Unlike printing techniques, any coating can be used on side 1 or side 2. The problem is that to apply the coating, the material must first be coated. An uncoated paper will absorb the outer coating, making it invisible, which seems counterintuitive.
The Final Verdict:
Photographers and people who want to create professional-looking photo books or portfolios often use Two-Sided Photo Printing. Printing photos on both sides of a sheet of paper saves paper and reduces the size of a physical album. Due to its versatility and ability to present images and designs in an intuitive and visually acceptable manner, double-sided printing has grown in popularity.
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