Packaging is important whether you run a small or large size business. An effective first impression is what you need to attract your customers, as it influences them the most. Your e-commerce business needs a Custom Box Design for shipping. A shipping package should be eco-friendly, visually striking, and reflect your brand's image that makes a lasting impression on customers. It is a psychological factor that people get influenced by the appearance of the product, which leads to value perception of the product, then both come to help a customer make the right decision.
This article will help you learn how packaging brings a huge difference in making your marketing viral.
How Custom Box Designs Influence Customers’ Decision
The psychological factors reveal that the appearance of a product impacts customers and their decision to buy it. You may imagine seeing a product inside boring packaging or looking at a well-designed box. People share that they get influenced by colorful yet unique packaging that attracts them to see what is inside. It does not matter what your product is, you need to compete. Your competitors can get potential customers and leave you behind. But you can use different marketing strategies like custom boxes with appealing designs to catch the attention of customers, as it helps you stand out.
You can make your packaging unique using some personalization that reflects your brand. Creating a design for your packaging using your company’s logo, specific colors, and personalized notes helps your brand stand out. Customers always find it appealing when they see something innovative.
A memorable unboxing experience is also the best way to increase your customers’ loyalty. You can improve your unboxing experience by adding closures, inserts, and more. Sometimes, customers get more excited when they see what they do not expect in a package. You may have watched videos when people unbox their packages to share their experiences. It is also the best way to build a strong recognition of the brand online and spread your brand’s awareness.
We know what you are looking for. Here, we come with the best tips to design your packaging.
How to Design Your Custom Packaging
To design custom packaging boxes, it is important to balance every element. These elements include how eco-friendly it is, the catchy design, sustainability, and how it will protect your products during shipping. Let’s start our journey to explore how to inspire your customers.
Choose Packaging Material that Matches Your Products
Material for packaging comes in a wide range, and you can choose what matches your product’s type. If your products are not luxury, you can select simple cardboard material, as it is a cost-effective solution yet keep your products safe. For high-end goods, a rigid box made of corrugated material is the best example. It comes with a set of printing and finishing techniques. The corrugated paper has multiple layers that protect the product during shipment. You can add inserts that keep the product in place. With material and printing choices, you can come up with a unique custom box design that can help to attract customers and impact their decision on buying the products.
Use Color Patterns
The material is important for packaging and which is the best match for your products. The colors which represent your brand are more likely to use for packaging but you can add different colors according to your products. There are different ink options that you can choose from for printing on custom boxes. You should learn about the ink bond with different materials. When you choose a material, be cautious about what ink can match the best with it.
Do Not Try Extras
Sometimes, brands go beyond packaging, which only increases the cost. For example, using extra lamination or protective layers on your packaging is not what your customers are looking for. Experts also say that using excessive foils or shiny stuff makes your custom boxes unrecyclable.
Select Sturdy Structured Design
Have you ever experienced finding your items damaged inside an aesthetic package? Well, it does not feel good. People spend their money on products, but appealing packaging is not enough until they get their desired items without any damage. Here, we learn how important is to consider the structure of custom food boxes while designing. Your custom box design should be powerful that can adjust the pressure during shipment. You can also add inserts to keep the items in place. It is also an effective way to secure your products.
Summary
The custom box design should include important factors, including eco-friendly, sustainability, aesthetic, and security feature. Your competitors can make it difficult for you to reach out to potential customers but you can stand out with unique and innovative packaging designs. Ensure you choose quality materials that match your products the best and allow you to use healthy inks. Avoid using excessive shiny or glossy stuff as it does not make your packaging recyclable.
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