Photo Diary: How a Melbourne designer prepares for fashion week

Photo Diary: How a Melbourne designer prepares for fashion week

Photo Diary: How a Melbourne designer prepares for fashion week

The method behind the madness.

Fashion week, however glamorous, is no easy feat for those working behind the scenes. The lead-up to the event – for programmers, editors, stylists and designers alike – is a time of mental (and sometimes physical) endurance, often requiring longer days, little sleep and a resilient attitude.

But as an official media partner of this year’s Melbourne Fashion Week (and long-time attendees), the Fashion Journal team can confidently say the madness is all worth it. For local fashion designers, in particular, the month before Melbourne Fashion Week (M/FW) is crunch time.

Discover up-and-coming local designers in our Fashion section. 
For Ajay Jennings, the designer behind the label Moss Tunstall, things have been particularly busy. A month after launching his new collection, Antipodeans, Ajay has been busy creating a one-of-one custom denim look for this year’s Fashion x Art Runway.

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“It was a busy week due to my grand-and-somewhat-delusional ambitions, however, it came together,” Ajay explains. “What this visual diary won’t show you are the daily consultations and consolations received from a devoted group of friends and support networks around me à la Chad, Briar, Snake, Jack and so on…”

As they say, it takes a village (or in Ajay’s case, a talented group of good friends). Here, the designer and founder gives us a glimpse into his preparations for this year’s Melbourne Fashion Week.

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