Digital marketing has taken over traditional marketing strategies nowadays. Almost every brand is trying to come to the top by adopting digital marketing strategies like SEO, PPC, SMM, etc. When it comes to promoting an e-commerce business, PPC advertising is one of the most effective marketing strategies. From social media campaigns to Google shopping ads, PPC advertising methods can take an e-commerce business to another level, provided that the campaigns are run effectively and wisely. Whether you run PPC campaigns or hire a professional PPC marketing services company, you must understand some basics about PPC advertising for e-commerce.
Let us further understand why PPC advertising is important for e-commerce businesses and what are the best strategies to make e-commerce PPC campaigns successful:
Why Use PPC Advertising For E-Commerce?
The data-driven nature of PPC advertising campaigns makes them relevant for e-commerce businesses. Running data-driven campaigns allows marketers to analyze the results effectively and optimize future campaigns. PPC advertising can increase brand awareness by up to 80% if used wisely. Running PPC ad campaigns is the best way to make your target audience aware of your business.
PPC ads appear on the top of search results, even before the first organic search result. As per research, the top three ads receive 40% of all clicks on the first page of SERPs, which is an incredibly big number. Doing SEO is good for the long term, but PPC ads can give you quick results within no time. You have the freedom to choose a market, location, audience type, etc. Moreover, you can decide on the budget. All these benefits make PPC advertising worth considering for e-commerce businesses.
PPC Marketing Strategies for E-Commerce
Here are some best practices to follow to make your PPC marketing strategies successful for your e-commerce business:
1. Clearly Define Your Objectives
Before you start running any campaign, you should know why you are going to run it. Your goal may be to get more traffic to a sale, revive sales for a particular product, or generate revenue from a newly launched product. Knowing your objectives can help you optimize your campaign accordingly and follow best practices to achieve your goals.
2. Determine The Keywords
You might also need some basic SEO skills to make your PPC advertising campaigns better. You can do some keyword research to determine keywords that your target audience is interested in. This can be easily done using Google Keyword Planner, which you can find under your Google Ads account. You can find relevant keywords in the ‘discover new keywords’ option under the Keyword Planner. You will be able to see numerous meaningful insights related to these keywords and use them accordingly.
3. Use Negative Keywords Efficiently
Negative keywords are the keywords for which you don’t want your ads to show up. For example, if you sell premium mobile phones, you might not want your ads to show up for searches like ‘cheap quality mobile phones.’ You can enter such keywords into the negative keywords list and make sure that they don’t show your ad in results. If you do not have much knowledge about the field, you can consider partnering with an experienced PPC marketing services provider like MadHawks.
4. Optimize Your E-Commerce Ads
You might have several objectives that you intend to achieve with a PPC advertising campaign. But the primary goal is always to get more and more audience to click on your ads. To maximize click-throughs, here are a few strategies to follow:
- Write catchy headlines that force your audience to pay attention.
- Focus on USPs (Unique Selling Points) and tell your audience how they can benefit from a particular feature rather than emphasizing the feature itself.
- Use strong CTA (Call To Action).
- When using display ads, make sure that they are of high quality.
5. Run A/B Tests and Improve Accordingly
A/B testing is one of the most effective ways to determine which type of ad works best for your audience. If you are not aware of what A/B testing is, let us help you understand it with a simple example. You can run two ads that are almost identical but have only one different element. It can have the exactly same copy, display image, and video, but different headlines. By running both ads, you can determine which headline attracted maximum customers and optimize your future campaigns accordingly.
Key Things To Keep in Mind
When running PPC campaigns to boost your e-commerce business, you must be very clear about your goals. Keeping the goals in mind, you can target the right audience and optimize the campaign for relevant keywords. Just make sure that you keep each of the above-listed points in mind in order to make the most out of your PPC marketing strategy. For effectively optimized campaigns and best results, you can also partner with PPC marketing services providers like MadHawks, which is the top digital marketing company in India.
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