QR Codes for Marketing Campaigns

4 min read
18 June 2023

With the rapid advancement of technology, people are now more reliant on their devices than ever before. One popular trend that has emerged is the use of QR codes for marketing purposes. So, what exactly is a QR code and how are marketers leveraging this technology to benefit their brands?

A QR code is a scannable image that can be read by customers using their smartphone cameras. It consists of a series of black squares and dots that represent specific information about a brand. To decode the information contained within a QR code, customers simply need to scan the image using their smartphones.

QR Codes for Marketing Campaigns

Marketers have found various ways to utilize QR codes in their campaigns. One common application is to generate coupons on printed materials. By printing a QR code on direct mail or posters, for example, recipients can scan the code to access a website link or receive a special code for discounts during their next shopping experience. QR codes can also be used to direct customers to a brand’s social media platforms, such as Facebook, where they can follow for important updates.

Now, let’s explore some creative methods that advertisers can employ to target their audience using QR codes. The possibilities are endless when it comes to incorporating QR codes into marketing campaigns. Let’s discuss a few ideas based on the concept of in-hand advertising.

QR Codes on Door Hangers:

Door hangers are printed ads used by door-to-door sellers to reach residents within a specific geographical area. By placing QR codes on these door hangers, sales representatives can pique homeowners’ curiosity. When scanned, the QR code can direct them to the company website or a special landing page where they can access exclusive offers. This approach effectively delivers the brand message at a lower cost than traditional billboard advertising.

QR Codes on Bar Coasters:

Bar coasters are commonly found in restaurants and hotels. By printing QR codes on these coasters, advertisers have an opportunity to target patrons in a relaxed environment. Patrons waiting to be served or engaging in conversations are more likely to scan the QR code out of curiosity. This allows your advertisement message to reach the target audience at a time when they are receptive and at ease.

QR Codes on Coffee Sleeves:

Similar to bar coasters, coffee sleeves provide a relaxed environment to reach the target audience. By printing QR codes on coffee sleeves, advertisers can effectively engage their audience. As customers enjoy their cup of hot coffee, they are likely to scan the QR code, providing an opportunity for further interaction and communication.

QR Codes on Pizza Boxes:

Pizza boxes offer a unique opportunity for targeted advertising. Pizza lovers often capture moments of celebration and joy, making them more likely to share photos of their pizza. By printing QR codes on pizza boxes, advertisers can tap into this social sharing behavior, generating curiosity and interest among customers.

QR Codes on Pharmacy Bags:

An effective application of QR codes for marketing is to print them on pharmacy bags. This approach is particularly suitable for businesses in the medicine and health sectors. By including a QR code on pharmacy bags, advertisers can reach their target audience, who are likely to scan the code for additional information or offers.

In conclusion, QR codes present a powerful tool for marketing campaigns. If you are seeking an effective approach to utilize QR codes for your marketing efforts, Adzze provides excellent advertising options. Contact us today to explore the possibilities of using QR codes to enhance your advertising strategy. Call us now to get started.

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Adzze is the leading provider of In-Hand Advertising. The media that place your brand in the hand of the consumer. Adzze has helped companies reach consumers b...
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