Salesforce Launches Zero Copy Partner Network For Secure Integration

Salesforce has launched the Zero Copy Partner Network, facilitating secure, bidirectional integrations with Salesforce Data Cloud, enhancing data access and utilization across the Salesforce Einstein Platform. This initiative addresses the challenge of fragmented data, enabling businesses to unify and leverage their data within Salesforce, driving personalized customer interactions and fostering trusted AI. Salesforce Data Cloud empowers teams with a comprehensive 360-degree view of customer data, fueling actionable insights and facilitating real-time engagement. The zero copy integration eliminates the need for manual data movement, ensuring governance and security while enabling seamless access to unified customer data, driving improved customer experiences and collaboration across departments. Additionally, expanded partnerships with Microsoft, enhanced support for open data lakes, and new Zero Copy Data Kits empower organizations to unlock new datasets, enrich customer profiles, and leverage developer flexibility, reinforcing Salesforce's commitment to empowering businesses with data-driven solutions.

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