Budget-minded Hispanic families looking for ways to pay for higher education have good news. There are numerous scholarship options for Hispanic students this year. Just as students frantically choose college programs or make plans to return to school, many Hispanic organizations have announced scholarship funding programs and guidelines for the academic year beginning this fall. .
Providing scholarships to minority and disadvantaged students has become popular. Giants such as CNN, Coors, General Motors, Lockheed Martin, Mastercard, NASCAR, Office Depot, Sallie Mae, Time Warner and Wachovia are offering scholarships to Hispanic students this year. Why are these actors spending thousands of dollars on scholarships for Latinos, and what can other companies learn from them?
While each of these companies may have several reasons to support existing Hispanic scholarship programs established by Latinx organizations such as the Association of Hispanic Colleges, the National Association of Hispanic Journalists, Hispanic Colleges The Endowment, and the Hispanic Scholarship Fund have benefited from the results. The positive public relations and community relations that result from the programme.
Over the years, Latin American consumers have become increasingly literate in mainstream America. Part of the process is that since the 2000 Census, they have been ignored and even abused by the many businesses that identified them as consumers of their products and services. Some people have noticed that
At the same time, marketers and communicators began to realize the growth and potential of the Latino market, and many began to look to the future prizes for the growing Hispanic purchasing power. The Selig Center for Economic Growth's Multicultural Economics, 1990-2009 report estimates about $700 billion. Year. Scholarship programs are a relatively inexpensive way to create goodwill among prospective consumers of your product or service. At the same time, scholarship recipients can become part of future employees.
In some cases, critics argue that scholarships are too few for the total number of students in need. This is a direct result of criticism of exclusionary policies that have robbed Latinos of their fair share of the American pie. However, more students than ever are benefiting from scholarship programs. When they graduate and join the working masses of the United States, they will have an impact on the future as well, possibly spawning additional programs.
Fortunately, this creates opportunities for Hispanic students and benefits donors in several ways. Once the Latinx community and leaders become aware of the program, the impact is immediate. It also has the long-term impact that beneficiaries attend school and eventually graduate, thanking the company for allowing them to partially complete their education.
At the same time, the internet has made the search for scholarships much easier and more accessible for many students who until a few years ago could only get advice from school counselors and other local resources. I was. The generation entering American colleges and universities has greater access to online resources, including information about scholarships and scholarship providers, than any previous generation. Smart companies are chasing profits, putting money where their corporate advocates are, and funding scholarships for Latinos. Equally intelligent Latin American students benefit from increased opportunities.
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