Based on the annual consumption proportion of adult toys, vibrators are one of the most popular sex toys worldwide, accounting for approximately 39% of the entire sex toy market. Estonia tops the search rankings.
Dildos lead the adult toys market with a market share of 21%. Dildos are more popular in Europe than in the United States, with Norway and Sweden having the highest number of searches for dildos.
The popularity of penis rings is similar in Europe and the United States, with Maine and Iceland ranking first. However, in relative terms, the United States has an advantage, with only one European country entering the top 5.
Penis rings and male masturbators have become one of the fastest-growing products in the adult toy industry, with similar popularity in Europe and the United States.
In the United States, there is a negative correlation between per capita GDP and interest in adult toys. Higher GDP countries tend to show lower interest in adult toys. However, in Europe, the situation is completely opposite, with higher GDP countries often showing greater interest in adult toys.
Estonia is the country with the highest number of searches for “vibrator,” with an average of 326.6 searches per month, which is three times more than any state in the United States. The top three countries in Europe in terms of searches include Estonia, Poland, and the Netherlands. In the United States, the search numbers across states are very close. Louisiana ranks first, followed by Mississippi. Oklahoma, Texas, and Wyoming are tied for third place.
In Norway, the search volume for “dildos” is the highest, at 285.4 times per month, indicating that dildos are popular in Norway. Both Norway and Sweden rank high in terms of search volumes for dildos in Europe. The popularity of dildos in Europe is higher than in the United States. In the US, the state with the highest search volume for “dildos” is Alaska, with a monthly search volume of 181 times, surpassing West Virginia and North Carolina.
The popularity of penis rings in Europe and the United States is relatively similar. The countries with the highest search volumes (relative to their population) in Europe include Iceland (with an average monthly search volume of 99.5), Hungary, and the Netherlands. In the United States, the states with the highest search volumes for penis rings are Maine (with an average monthly search volume of 111), Alaska, and West Virginia. If we combine the data from these two regions, the United States dominates, with only one European country making it into the top 5.
Switzerland, the United Kingdom, and Finland are the countries with the highest search volumes in Europe. In the United States, Oregon, New Mexico, and Oklahoma are in the top three.
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