Getting a website, mainly e-commerce website in a simple look, is not just enough to reach target audience. You need to pay attention on various key points that are must to focus on. Before you start your website getting designed from experts of a selected ecommerce website design company in India, focusing on some of the key features is must to get the best of your website. These features will help you reach target audience and turn them into online shoppers.
There are different elements that are must to have in every ecommerce website — mainly to stay relevant and competitive. Some of the key features that will surely attract online shoppers are the following:
A website should be user-friendly. Online sellers spend seconds or hardly minute if they found nothing interesting. It will be better to focus on user experience by endowing with different options like comparison capabilities, filters and shopping categories.
It is vital to improve search functionality with an auto-complete option
Mobile friendly website will be better for user-engagement and to lure target audience.
Responsive layouts will work more than what one thinks about it.
With one such website, content intuitively adapts to whatever device is accessing it to endow with the most user-friendly experience.
Creating a mobile-friendly experience for your shoppers will helpful in improving sales and potentially your rankings.
High resolutions photos play a key role in attracting users and turning them into shopper.
According to experts from a selected eCommerce website development company in India, one such type of website need to display more photos for a single product. These photos are supposed to be high resolution and optimized for page load.
It will be better to focus on user-generated reviews that will help you in luring shoppers. However, it depends on the functionality of the website. An eCommerce site can work effectively by using Plugins — that are taken from the most popular review platforms. User-generated content can be helpful in driving social proof and building raving fans.
Don’t Forget to Display Special Offers to Attract Users and Keep Shoppers Busy
Special offers always draw the attention of users and often persuade them to do shopping. E-commerce websites should use offers in standard marketing practices through various modes.
Wish list and finding a store are also key features that every eCommerce website needs to have. These features will ease the process of searching and finding stores near buyers. A wish list option will pave smoothen ways to help in searching for the top products and find them whenever buyers/shoppers want to get them.
Adding a new section of related items will keep customers engaged and increase their interest level. It will be the right step to help them in getting something more than what they have planned to get.
If you add a section of Frequently Asked Questions, it will be icing on the cake to lure target audience and help you in getting the right solutions for queries that often create place in their mind.
Social proof is another vital step and the key feature as social media allows e-commerce brands to show authenticity and associate an emotional connection with their products.
Focus on Advanced Security Features of a Ecommerce Website
Don’t forget to add security features like SSL certificate, Two-Factor Authentication, Use a Firewall, Privacy Policy Link in Footer and similar other points.
Advanced payment options and detailed shipping information will keep shoppers engaged and increase trust level.
From a selected Ecommerce website development company, you will get all these aforementioned features implemented to your website. It will be better to search for the top company and get the right designing solutions.
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