If you have optimized your website with an SEO, then you might have come across the term called “Crawling”. Yes, Crawling is an important aspect of Search Engine Optimization, because the whole website ranking is basically dependent on the crawling. That is why, it is important to pay proper attention to the crawl rate of your website.
If you want to make sure your website gets a good ranking on SERP, then you must have to ensure that your site gets periodically crawled. Because, if your site gets crawled properly, then only it would be able to rank well on the top of search engine results pages. But, sometimes there are various factors that prevent your site from getting crawled and we don’t even understand how we can improve its crawling as well as make sure our site gets crawled daily.
So, today in this blog, we will gonna discuss how you can improve your crawling rate in Search Engine Optimization and will discuss some SEO tips to improve rankings.
First of all, let us understand first about the crawling in SEO
What is Crawling in SEO?
Search Engine bots are also known as crawlers or spiders. And, crawling is the process where Spiders or Search Engine Bots systematically discover your website content on the page. They go through each and every element of your webpage and try to discover your business goals and objectives.
The elements can be images, text, videos, links, navigation, etc. The crawlers visit every element periodically. A good crawling ranks your website well on the search engines.
Let's have a look at some SEO tips to enhance the crawling rate of your website.
Update Your Content Regularly
Content is the king of SEO. Well-optimized and well-written content is very essential for your business to rank on search engine result pages. That’s why, whatever the content you write, just make sure it is researched and properly analyzed and free from any copywriting issues. After posting your blog content, make sure to update your content on a regular basis. Try to add some new topics and subtopics to your content. This will help the Crawlers to know that your website is active and you are updating on a regular basis.
A well-updated website ranks on Google fast. Moreover, our Boulder SEO agency offers content writers at extremely affordable rates and if you want good and engaging content for your website, then consider our Content Writers of Boulder agency. Even, our content writers will help your business to stay updated always with the latest trends.
Interlink your Blog Posts and Pages
An interlinking is any page of your website that links within the page of your same website. The interlinking not only passes the juice to the other but also helps your search engine bots or crawlers to determine the deep-down pages of your website.
Whenever you will publish a new page, make sure to link that page with the older pages so that the crawling rate for both pages will increase and it would give you a good position on SERPs.
Posts Your Content on a Good Server Uptime
No matter, how good your content is , if your server is downtime, then the crawler would not like to crawl your web elements. So, make sure to upload your element on the server which has good uptime. There are various hosting servers that offer 99.9 % of sites that offers good uptime.
Create and Submit Sitemaps
A Sitemap in SEO is a file that includes the information of all other files on your webpage. These include the information on your video content, page content, images, and many other things on your webpage.
It is one of the essential things that you can do to increase your crawling rate in SEO. So, make sure to create a sitemap and include it in your website root directory. You can use various inbuild tools to create sitemaps or you can even create it manually by hard code.
Having confused about Sitemap, hire our Detroit SEO company and get guidance about inserting Sitemap in your website.
Reduce Your Site Loading Time
The Site loading time can be one of the reasons behind the deranking of your website. Because a Site that takes time to load is more likely to not rank on SERPs. If your crawlers will take time to load your single page, then it might not be able to crawl your other sites. So, just make sure to reduce your loading time, if you want to enhance your website ranking on SERPs.
Site loading can be reduced by
- Decreasing the number of images or compressing the images on your site
- Run a website audit and see which things are taking much time to load
- You can even use Robots.txt to prevent your site from crawling
Build More Links
Building a good amount of links from reputed sites is a good practice. So, make sure to build a number of inbound links from prestigious sites and the authorized site keeps your website ranking well on search engines. Because linking from authorized sites keeps your website frequently crawled on the SERPs.
The Conclusion
So, here in this article, we have discussed the various SEO tips to boost your crawling rate. If you are struggling in getting your website crawled in spite of getting your website indexed successfully. Then try out these amazing SEO tips to upscale the crawlability rate of your website.
FAQs
What is Crawling?
Crawling is the process of systematically checking your website elements to boost its ranking on SERPs. The more your elements get crawled, the higher will be your website ranking.
How would I reduce my Crawl errors?
If your site is having a lot of errors, then your website crawling would be less. And, Google will even start crawling your website slowly. So, to increase your crawling rate, redirect 301 pages to the proper URLs of the site. You can even use Google search console to find out those errors on your site.
What is Crawl Efficiency?
Crawl efficiency means how seamlessly your bot is able to crawl your webpage. The Crawl efficiency would be improved by the clean site structure, reliable servers, error-free sitemaps as well as clean URL structure.
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