When undergoing Shopify Plus store development it is crucial to focus on certain points as ignoring these could lead to setbacks. In this write-up we throw light on three most important things which should be considered while going in for Shopify Plus store development.
Here’s what you should focus on while going for Shopify Plus Store Development Services:
1. Choosing the Wrong Shopify Plus Agency Partner
Choosing the wrong Shopify Plus agency partner can really set your store up for failure from the start. You need an experienced team that specializes in Shopify Plus Store Development Services to guide you through the development process.
Look for an agency that:
- Has been a Shopify Plus Partner for at least 2-3 years. They’ll have the expertise to leverage the platform and apps to your advantage.
- Has a proven track record of successful Shopify Plus stores in your industry. Check their portfolio and case studies. If they don’t have relevant experience, keep looking.
- Provides a dedicated project manager and team. Shopify Plus store builds are complex, so you need an agency that will give your project the time and attention it deserves.
- Offers post-launch support. Look for an agency that provides ongoing optimization, app integration, and maintenance to help your store reach its full potential.
- Views your store as a long-term partnership. The best agencies will work with you beyond the initial build to keep enhancing and improving your store over time through regular check-ins and updates.
- Charges a fair price for quality work. Be wary of agencies that charge significantly lower prices than the competition. It often means they cut corners to keep costs down.
Finding the right Shopify Plus agency partner is well worth the effort. Do your research, check references, and take your time selecting a team you want to work with for the long haul. Your store's success depends on it.
2. Not Utilizing All the Available Shopify Plus Features
Shopify Plus comes with a ton of powerful features, so not using them to their full potential is leaving money on the table. Here are a few you should be utilizing:
- Advanced merchandising tools let you create smart collections, product recommendations and dynamic checkout upsells tailored to your customers. They can increase average order value by up to 50% by showing customers products they're likely to buy.
- An API means limitless customization. Hire a developer to build an app that integrates with your other software or create a unique customer experience. The options are endless.
- Fraud analysis protects you from chargebacks and fraudulent orders. Turn it on so you avoid losing revenue and prevent banned customers.
- Automatic currency conversion means international customers can shop in their local currency. Enable it to make their experience seamless and boost international sales.
- B2B functionality like quotes, orders, and accounts accommodate business customers. If you sell to other businesses, these tools are a must.
There are many more capabilities in Shopify Plus. A skilled Shopify Plus agency like CartCoders can help you determine how to make the most of them. Not using all that Shopify Plus offers means you're stuck paying for features you don't utilize. Take advantage of them all and watch your business thrive.
3. Lack of Ongoing Optimization and Maintenance
Once your Shopify Plus store is launched, the work isn’t over. Ongoing optimization and maintenance are required to keep your store performing well and converting customers. Some common mistakes store owners make include:
Lack of Analytics Review
Pouring over your store’s analytics is key to understanding what’s working and not working. Look at metrics like page views, bounce rates, and conversion rates to see where customers are dropping off or hesitating. Use this data to make changes, like simplifying your product pages or improving your checkout flow. Analytics review should be done at least monthly, if not weekly.
Infrequent Content Updates
Your blog and resource pages are great for SEO and keeping customers engaged. But if you only update content once in a blue moon, you’re missing an opportunity. Aim for publishing 2-4 blog posts per month on your industry, products, company news, and more. Refresh outdated content on your site at least every 6-12 months to keep it relevant.
No Split Testing
Do you know which images, headlines or product descriptions resonate most with your customers? The only way to find out is through split testing. Test different elements on your site to see which options have the highest click through or conversion rates. Even small changes can lead to big improvements, so get into the habit of regular split testing.
Lack of Social Engagement
Social media is about engaging with your followers and community. Don’t just post promotional updates about your products and sales. Share industry news and tips, highlight your company culture, and engage with followers by liking and commenting on their posts. Staying active and engaged on social media will enhance brand awareness, foster loyalty, and generate increased traffic to your store.
A successful Shopify Plus store requires ongoing time and effort to optimize the customer experience and keep sales strong. Commit to regular maintenance and you'll continue improving results over the lifetime of your store.
Conclusion
Keeping a tab on these key points can ensure success in the long run. Make sure you don’t miss out on any of these to continue your Shopify success journey. Partnering with an experienced Shopify Plus Development Agency will certainly help you to overcome these shortcomings. So, choose your partner wisely and take giant leaps towards success.
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