Facebook, Twitter, LinkedIn, YouTube, and Instagram are names of social networks that, sooner or later, both users and companies end up being a part of. Nevertheless, what are social networks? They are a framework that permits people to communicate with each other and companies and institutions directly and in real time.
In addition, companies can better understand their possible clients. Getting users' attention is essential. Taking care of your company's image on social networks is also important. We must develop a strategy within the social media marketing management services that includes what will be published and what happens on the networks. To do this, within digital marketing, we have tools to manage these networks and full-service social media marketing. Let's see the most used ones.
Hootsuite
It's among the most widely used tools. It allows you to control what happens and the publications to be made on social networks. Its interface is very easy to use. It will enable you to write updates, upload photos, include links, and see user responses. It is a good way to save time when you have to publish on several networks simultaneously.
Billy
Now that Google has canceled its URL shortening service, Bitly is a good option to shorten web addresses. Additionally, we can see how many users have clicked on our links.
TweetDeck
Allows you to schedule your posts from your Twitter account. You can see your activity, messages, etc., at a glance. You can even configure which hashtags and accounts to follow. The structure is very similar to Hootsuite.
Audience
Previously known as SocialBro. The Twitter account management tool is really powerful. You can plan mass and have reports. Shipments, monitor hashtags, etc.
Buffer
Allows you to schedule publications on different networks. To do this, we will enter the contents where it is indicated. Next, we'll arrange the time and day that works best for us. The one disadvantage is that to post on Instagram, we will have to download the application. Buffer will send us a communication indicating that the publication is ready. This tool does not have automated publishes like Twitter or Google+ do.
Tweepi
Surely, you have asked yourself repeatedly: How can I know which people have unfollowed me? With this tool, you will be able to understand. You will also know which people are following you but not you. With this tool's commercial edition, you can limit tweets from users who haven't published in the last 30 days and cease following those users. Based on the topic or according to geolocation, etc. It is an extremely effective tool for work automation on your Twitter account.
Agora Press
It is a co-plate tool, especially from the view of digital marketing. In addition to managing networks, it provides information such as when it is best to publish, what type of content works, creates reports, and performs reach measurements. This tool is paid for.
There are many more tools. Here, we have collected some of the most used social media marketing management services, someone who must use these tools with a pre-established strategy.
Even though businesses don't always have a community manager, it is essential when they pursue a communication objective and hope it works: transmitting brand values, launching a new product, and opening a commercial office, among many other things. That is why at BCM, within our social media marketing management services, we offer a service in which we create full service social media marketing and help you implement it to meet your company's objectives. And if you wish, we can also maintain your networks so that you can focus on your business.
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