It all depends on what purpose you use them for. While Facebook and Instagram can ensure short-term attention of certain target groups with its news stream, Google's popular search engine ensures long-term results and constant new customers who are looking for products or services online. Both are hugely important and it's pretty pointless trying to pit the two platforms against each other. But that is exactly what is currently happening in many marketing departments.
It makes much more sense to put yourself in the shoes of the user and take a closer look at how the various tools are used: users search for specific things on Google using very specific terms, i.e. they are in active search mode. And they want to find the best answer to their question. Those who can give this massively increase their chances of reaching the target groups via Google.
On social media, users like to chat with their friends or let the endless stream of news stream them, but they read very superficially. So they tend to be passive and less observant, but "hot" topics can spread like wildfire there.
These are fundamentally different types of use and expectations. And explains why on Facebook or Insta almost only cat pictures, funny sayings or current excitement get significant visibility. But then it can trigger real hype. Are these the topics with which you can score points for your company? If not, you might be better off with SEO, but you should by no means ignore social media, but use it smartly as a communication tool. And don't bother the "fans" of your brand with sales talk.
Your One-Stop Guide To Social Media Marketing
In online marketing, it has now become common practice to invest a lot of money and time in social media. On the other hand, other important disciplines such as search engine optimization of websites in Germany are currently often neglected. Why you should act now.
Millions and billions of people use Social Media. And 95 percent of all online users trust Google as a search engine to find content. So when we talk about social media marketing, in most cases we Best Digital Marketing Agency In UAE
mean Facebook and Instagram. Search engine optimization is usually about Google. And there is a tug-of-war between the two Internet giants for dominance on the web and on mobile devices.
SEO and SMM are two different disciplines that both need to be mastered.
What I post on Facebook or Insta today is mostly forgotten tomorrow. Even if you have generated a lot of likes and fans, social media remains a very fast-paced and very time-consuming tool and only shows fans a tiny fraction of the content posted.
You don't have to write extra posts for Google, nor does it force you to advertise in order to get relevant visibility at all. The swings are less extreme than on Facebook, but Google brings traffic continuously over the long term.
To do this, however, you have to know how to place yourself on the first search results page - and get competent support for this. You can also control Google to a certain extent and as a company you should do so. Otherwise the competition will inevitably pass you by.
Social Media is faster, Google is more sustainable
The core of content marketing is Best SEO Services in UAE, building your own platforms that can generate customers and conversions in the long term without having to produce content on external platforms.
That is why Google continues to bring many more positive and, above all, sustainable effects for many well-optimized pages than social media does for most companies. Even if it sometimes takes a long time and you have to stay on the ball all the time. This investment will definitely pay off in the long term.
With most websites, however, it simply fails because of basic knowledge of how to effectively optimize your site for Google. The subject of SEO is simply left to the technology, even though they don't even know the content and goals of the site and may have a completely different understanding of SEO.
This is one of the most common and most serious mistakes that we encounter in everyday life on German-language websites: nobody cares about the most elementary topic in online marketing.
Conclusion
Search engine optimization is only a technical task in the first step. Above all, however, it is a marketing discipline that builds on good content. Even if a page is technically well optimized, that does not mean that you will actually be found on the right topics.
However, you will have to invest time on a daily basis. Just like with social media, just creating a page is not enough. You also have to fill them daily with content that the target groups are really interested in.
That is why SEO is not only a technical task, but also an editorial task. At the center of every online marketing campaign are your own pages, which you should place as well as possible on Google by preparing your topic adequately for Google.
Only then does social media come into play, you share your own contribution on Facebook, Twitter or Pinterest and get the users from there to your own offer. Because that's where the music is playing!
Anyone who thinks today that they can do without their own homepage because they already have a successful social media profile with many thousands of followers is thinking far too short-term from a company perspective. So, if you want to glide on top of SERP, then The Digicat has got the right strategies for you.
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