Illuminated signs are an eye-catching and effective way to advertise your business, product, or service. With the help of an illuminated sign, you can stand out from the competition and make sure your message is seen from a distance.
Whether you're looking for an indoor or outdoor sign, we'll explore the many ways you can use the illuminated sign for outdoor advertising in this blog post.
Why Illuminated Signs Are Effective for Outdoor Advertising
If you're looking for a way to attract attention to your business, an illuminated sign is a smart investment. Illuminated signs are effective because they grab people's attention and make your business visible both during the day and at night. In today's crowded marketplace, standing out from the competition is key to driving more customers through your door. An illuminated sign can help you achieve that goal.
In addition to increasing visibility, the illuminated sign is also versatile. They come in many sizes, shapes, and styles and can be customized to fit your business needs. Whether you need a large outdoor sign to promote your business from a distance or to promote a product, the illuminated sign can be designed to meet your needs.
Overall, an illuminated sign is an effective and versatile option for outdoor advertising. They can help you increase visibility, convey your brand message, and ultimately attract more customers to your business.
Types of Illuminated Signs for Outdoor Use
Several types of illuminated signs are suitable for outdoor advertising:
A lightbox sign is a popular choice for outdoor advertising. It consists of a frame illuminated from the inside by LED lights, creating a bright and attention-grabbing display. Lightbox signs can be customized with your logo, text, and graphics, making them ideal for branding and advertising.
Channel Letter Signs:
Channel letter signs are three-dimensional signs of letters mounted onto a building or a structure. Each letter is made from metal or plastic and is illuminated with LED lights, creating a bold and eye-catching effect. Channel letter signs can be customized with different fonts, colors, and sizes, making them a versatile choice for outdoor advertising.
Neon signs are a classic choice for outdoor advertising. They are made by bending glass tubes into different shapes and filling them with neon gas, creating a bright and colorful display. Neon signs can be customized with different colors and designs, making them popular for restaurants, bars, and other businesses that want to create a fun and playful atmosphere.
An updated substitute for neon signs is LED signage. They are made up of small LED lights that can be programmed to display different colors, patterns, and animations. Because they are strong and energy-efficient, LED signs are preferred by companies looking to create dynamic displays.
Designing Custom Illuminated Signs for Your Outdoor Business
When designing a custom illuminated sign for your outdoor business, there are a few key things to consider to ensure that your sign is eye-catching and effectively conveys your message.
- First, think about the dimensions and design of your sign. You want to make sure that it's visible from a distance, so it must be large enough to be seen but manageable enough to overwhelm the space.
- Next, think about the color scheme. Your sign should reflect your brand colors, but you also want to consider the sign's readability. Ensure the text is legible, and avoid colors that clash or are difficult to read at night.
- Finally, ensure you work with a reputable sign company with experience designing and manufacturing the illuminated sign. They'll be able to help you refine your ideas and create a sign that meets all of your needs. Be bold and ask for samples or mockups before you commit to a design this will give you a better sense of how the sign will look in the real world.
Outdoor Installation and Maintenance of Illuminated Signs
Once you've designed your perfect illuminated sign for outdoor advertising, the next step is installation and maintenance.
- Choose a location with high visibility and minimal obstructions
- Hire a professional to install the sign and ensure it is securely attached to the building or ground
- Consider the power source and wiring needs of the sign, and ensure it is installed safely and according to code
- Test the sign before completing the installation to ensure it is functioning properly
- Regularly inspect the sign for damage, wear and tear, or burnout
- Clean the sign as needed to keep it looking fresh and bright
- Address any issues promptly, such as replacing burned-out bulbs or repairing damage
- Follow the manufacturer's recommendations for the maintenance and replacement of components
Examples of Successful Outdoor Advertising Campaigns Using Illuminated Signs
Coca-Cola's Times Square Sign:
Perhaps one of the most iconic illuminated signs of all time, Coca Cola Time Square billboard has drawn attention for over a century. The bright red letters and classic design are instantly recognizable and help the brand stand out in one of the busiest areas in the world.
McDonald's Golden Arches:
McDonald's is another brand that is instantly recognizable from its illuminated sign. The Golden Arches have become an icon in their own right and can be seen from a distance.
Sony's PlayStation Sign:
1995 Sony erected a giant Play Station sign in San Francisco's Yerba Buena Gardens. The illuminated sign became an instant hit and is now an iconic part of the city's skyline. The bright blue and red lights draw the attention of locals and tourists and help promote the brand's gaming consoles.