You’ve built a site, but nobody is visiting.
Here: Building a website is not merely enough. You also need to implement the best SEO practices to get ranked on Google and gain organic traffic.
WordPress is a well-designed platform for SEO, accounting for almost a third of all websites. However, you still need to put in some effort on your end if you want your website to rank better than those of your rivals.
I'll go over the best techniques that will boost the SEO of your WordPress site. Though they work for all search engines, they go best with Google.
Let’s get started.
- Install an SEO plugin.
An SEO plugin is a tool that helps you optimize your blog or site for search engines (like Google or Bing). You can use it to list your blog posts, add keywords and meta descriptions, analyze backlinks, improve page speed, and more.
Some WordPress themes have built-in SEO features, so you don't need any plugins. But if yours doesn't come with those features already built in, then download and install the Yoast SEO plugin from WordPress.org by searching for "Yoast SEO" in the Plugins section of your WordPress dashboard.
To install an SEO plugin: Go to Plugins > Add New in your WordPress dashboard (or click on "Plugins" under Appearance). Search for "Yoast." Click Install now when it appears as one of the suggested results. Once installed, activate the plugin by clicking Activate on its configuration page within Settings > Tools > Yoast SEO
- Pick a good theme.
When you're looking for a theme to use, you'll want to choose one that is SEO friendly. The best themes are those that have been optimized for search engines by adding meta descriptions and unique titles, as well as properly filling out the alt and title attributes for images.
Additionally, it's important to choose a theme that is mobile responsive so that your website will look good no matter what device someone uses to access it. Additionally, some themes offer more features than others in terms of customizability; if this is an important feature for you when considering WordPress themes (and it should be), then look for those with lots of customization options available, or even consider building your custom theme from scratch!
Finally, don't forget about ease of use: Make sure any theme you select has user-friendly menus and navigation so users can easily find their way around while they browse through all the great content on your site!
- Add social sharing buttons to your site.
Social sharing buttons are a great way to boost your SEO, but there's no point in having them if visitors can't find them. According to this research, the top three spots for social sharing buttons are:
- The top-right corner of your website (30% of clicks)
- Above the fold (50%)
- At the bottom of the page (20%). If you want to add social media share buttons to your WordPress site, don't forget these five important tips:
- They should be placed in the right places on each page
- They should always be easy to find regardless of where you're looking on the screen or how big or small it is
- Optimize images for SEO.
A picture is worth a thousand words, and the same applies to your website. Images are one of the most effective ways to convey messages, especially on blogs where you have limited space for text.
However, images are also one of the most neglected aspects when it comes to SEO. If you don't optimize them properly, they'll be much less likely to get picked up by search engines—and even if they do get picked up by one or two engines, they won't perform as well as they could if optimized correctly.
To optimize images for SEO:
- Use alt tags and captions—Alt tags should be added to each image so that when someone comes across it in Google Images or Bing Image Search (or any other image search engine), there's something displayed instead of just a blank screen with no context. It's also important that you use captions with your images because these often appear alongside results from Google and Bing Image Search listings.
- Choose file format wisely—The type of file format an image uses plays a big role in how well it performs on search engines like Google Images which tend towards JPGs over PNGs due to the compression ratio being higher but having smaller file sizes than animated formats such as gifs so keep this in mind when uploading new content onto existing pages/posts!
- Consider user experience.
Search engines want to show the best content available to their users, and if your site is hard to use or has a bad design, it will be harder to rank. So, while you do have to optimize your site for the search engine crawlers, you should optimize your site for users first and then work on getting it ranked in Google's SERPs (search engine results pages).
Search engine optimization is important for any website that wants traffic, but WordPress sites should take special care to use plugins and features that boost SEO.
The good news is that WordPress is a great platform for SEO. The bad news is that it’s not perfect, so you need to take some steps to make sure that your site gets the best SEO possible.
It helps to understand how search engines work and what makes them rank one website over another. This means understanding keywords, meta descriptions, and more—and knowing how WordPress can help you get the most out of each of these things.
Conclusion
If you want to start optimizing your WordPress site, the first step should be to install an SEO plugin. There are hundreds of options out there, but we recommend Yoast SEO for beginners who need a little guidance. If you prefer something simpler to work with, try All in One SEO Pack or Platinum SEO Pack—both are great choices that will get your site ranking well on Google and other search engines!
Alongside all of these plugins, it is much better to consult an SEO agency like Softigh that can help you with all your needs. So, without wasting any more time, connect with them today and let your sales begin!
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