Stories and other platforms are better suited

The standalone IGTV app is here, but can also access it from your Instagram app. Unlike regular Instagram videos, IGTV videos can be as long as 10 minutes to an hour.

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Why You Should Use IGTV?
IGTV can have great benefits for your customers’ business as well as your own. It’s about creating value for your customers. Here are some of the permissions that come with IGTV:

More Traffic

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Having another platform to share video content means watching elsewhere. As a result, there is more engagement and more customers.

By 2020, digital video viewership in the United States is expected to exceed 236 million. There are a lot of potential people looking at your content.

Long Videos

Unlike videos uploaded directly to Instagram, your IGTV videos can be up to 10-60 minutes long. This has made it a great location for how behind the scenes, story features, and much more!

While Instagram Stories and other platforms are better suited for posting things as they are, IGTV needs to think carefully and plan.