Over the years, there has been a significant change in how advertisers and marketers used to create and display ads. From traditional static ad formats to those capable of engaging the audience and enhancing their experience through rich media inputs. Rich media refers to a form of digital media that is used to encourage user interaction with the use of interactive elements like videos, images, quizzes, and other visual parts. This use of interactive media enables advertisers to drive customer interaction and create stronger connections. Because of all the benefits rich media offers, more and more brands are shifting their ad strategies towards creating ads that include these rich media elements.
Types of Rich Media Display Ads
Banner Ads
Banner ads are some of the most used and viewed ads on the internet today. They are easy to create and customise as per media requirements. Some examples include quizzes, reveal ads, 3D, Hotspots, and Carousel ads.
Interstitial Ads
These are highly interactive, full-screen ads created to hook the viewers at first glance. Interstitial ads are typically placed between the content when viewers are browsing the web or a mobile app. A few examples of such ads are sign-up pop-ups, puzzles, flash sales, etc.
Responsive Ads
These are highly responsive to the device they are viewed on and can easily adjust to different screen sizes. Some examples of responsive ads are carousels, surveys, etc.
Video Ads
These rich media ads use a combination of images and videos to create a high-impact experience for the viewers. Video ads are great for sharing more information in a small amount of time. Cases in point are pop-up banners, video carousels, and reveal ads.
Other than that, expandable ads, gamification ads, floating ads, and page takeovers are some examples of rich media display ads.
Benefits of Rich Media Ads
Improved Interaction
It has been observed that viewers respond and spend more time on ads they can interact and engage with. Rich media display ads are just that. Since they make use of compelling storytelling setups and include multimedia elements, they can capture the viewer’s attention for longer.
Increased Brand Awareness
With the increased interactivity, rich media ads create a unique and memorable experience for the viewers. It helps the marketers create brand awareness and better persuade the user towards purchase.
Easy Trackability
Rich media ads are great for providing valuable insights about ad performances, including ad impressions, engagement rates, etc. and can help advertisers measure the success of the ad campaigns.
Despite popular belief, rich media display ads are much easier to create with the help of ad servers. Rich media ads are an effective tool for brands and marketers to keep up with customer expectations and the rising competition.
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