Google takes into account more than 205 SEO factors to calculate the positioning of your website, and Domain Authority is one of the most important.

For some websites, it is much easier to position content on the first page of Google. Search engines consider website reliability or Authority when ranking content, which is why older or lower-quality content may rank higher than yours.

In this article, we will show you how to increase the Authority of a domain in a short time.

What is the Domain Authority?

It is an indicator that reflects the credibility of a website.

Google takes into account more than 205 SEO factors to calculate the positioning of your website, and Domain Authority is one of the most important.

Moz created an indicator called Domain Authority, which measures a website's popularity, reliability, and other factors, including social media, the number of domains linking to the website, the quality of those links, user experience, loading time, and traffic.

Domain Authority is a logarithmic metric, meaning going from a DA of 20 to 30 is more accessible than going from 80 to 90. Suppose our website stops being updated, receives some penalty from Google, or begins to perceive some degradation in it (broken links, excessive loading time, 404 errors). In that case, it is most likely that your DA looks reduced.

How to increase the Authority of a Domain?

Get more links (backlinks)

You have to work on your website's link building and try to get links from different domains, especially those with greater Authority than ours. Remember that quality is more important than quantity. Post content or resources that are useful to your audience, and you will increase the chances that that content can be linked to other domains.

Work on your content marketing strategy

It is not only about publishing quality and useful content, but you must know how to promote and disseminate it correctly. You have to get the content you have created to reach the most significant number of potentially interested people.

Check and "clean" your incoming links from time to time.

It's essential only to receive links from high-quality, authoritative domains to improve your website's ranking. To do this, avoid accepting links from low-quality sites, link directories, or penalized sites. Additionally, regularly check your Google Search Console for any suspicious links linking to your site and remove them to avoid harming your website's ranking.

Build a good internal link structure on your website.

Internal links from an article or page lead to another article on the same website. Every time you create new content, try to link to other related content you have created previously.

This technique is helpful for a user reading your article and can expand that reading through other related articles within the same website. It is a good and recommended practice for SEO and positioning purposes and will help you increase your Domain Authority.

To create a good internal link structure on your website, follow these recommendations:

✔ Use different anchor text, don't abuse the same one repeatedly. ✔ Try to maintain a balance between internal links and external links in each post.

Write excellent content

• Systematically, week after week.
• Excellent content is content that provides value to your readers.

You need to write new content or if there is already similar content, improve it by expanding its information; be careful with posting duplicate content as it is a cause for penalty.

Use Google Trends and buzzsumo to find relevant and topical content.

Analyze your competitors' articles and try to improve them in some way: through infographics, with more current or more complete content, using structured data and microformats or even with better On Page SEO optimization in general. Where you create viral content.

Off-Page SEO

In a good SEO Off Page strategy, you should work on the following points:

**Guest posting: **

Forget about doing guest posting to get a link. Do** guest posting** to reach a large audience interested in your content and who will eventually become followers and repeat visitors to your blog. If your website still needs to receive more traffic, guest posting should be one of your priorities.

**Social bookmarking sites: ** Sites that can help you boost your articles and make them reach thousands of users.

Comment on other blogs: By commenting on other blogs, you can demonstrate your Authority and knowledge on a particular topic and get a good number of followers interested in your website and content. More is needed to write a comment congratulating the article's author and adding a couple of irrelevant lines to achieve this. You have to write a comment that stands out from the rest of the comments in that article, something so worked and relevant that when another person reads your comment, they think, "Who is this? I have to read some of your articles.

Social Media

Regarding positioning, it is never a good idea to stick to a single strategy.

• Parallel to content marketing and Off-page and On-page SEO, use social networks to reach thousands of users who will help you spread the content of your articles, increase your visits, your weekly followers and your Domain Authority.
• Before launching, plan how you are going to use social networks.
• Make your content easy to share. Add social buttons at the beginning and end of your articles.
• Being active on social networks will help you spread your brand or that of your company, which will indirectly cause your followers to increase, the number of people who share and access your content and, with it, your Domain Authority.

Improve the navigability and usability of your website

The above techniques are all essential. But in the end, all of them are aimed at getting other people to visit your website, "consume" the content you offer and be so satisfied that after a while, they come back for more. For users to feel comfortable on your website and come back, you have to take care of the usability of your site.

Remember: Why SIMPLE websites are scientifically BETTER

Specifically, these are the most critical factors in improving the usability of a website.

Speed: Your website has to be fast, period. Use a CDN, use Google Hosted Libraries, hire good hosting, and practice different techniques that help reduce the weight of your site and improve its speed. Check the speed of your website and how to improve it through the PageSpeed Insights tool. If necessary, outsource web design services so you can focus on generating content.

Usability: Take care of the design of your site. Try different plugins until you find the right ones. Make your website responsive. Check that all pages are displayed correctly from any device with tools like ScreenFly.

Navigability: Review the navigation menu of your website from time to time. Analyze the menus and submenus and think about how you can improve them. Use analytics tools like HeatMaps to detect the essential parts of your website and the less relevant ones. Optimize the forms on your website, the contact section and do not forget the Legal Notice page

Be patient

It's a long-term job, so be patient.

Use tools like Alexa or ahrefs to measure the progression and evolution of your website, month by month. Compare your evolution with your competitors and analyze what you can improve and what is giving you good results.