Being a small business, you might always wonder why it is important for small businesses.
Today, small businesses find themselves at a crucial juncture; neither do they have the opportunity to go online, nor are they left behind.
Most of them look for websites that are affordable to buy, but the visitors must continue to grow their business.
However, the question remains if they can get both. Yes!
The Internet has reshaped consumer behaviours dramatically and made online presence beneficial.
There are many options for website design, from a local friend who is a web designer to a professional web designer working on larger projects. There are also custom website design companies that can help you with your development needs, regardless of complexity or website cost.
How does website design impact branding for small businesses?
The design of a website can have an important impact on the branding of small businesses. A well-designed website can communicate effectively with the brand's values and mission to its target audience. The various design elements, such as colour schemes, imagery and typography, should also align with the overall brand identity to create a cohesive experience for visitors.
Are you a small business and looking for a professional website design for small business in UK, then look no further than Pocket Designer.
We create unique websites for your needs with a simple chat from WhatsApp. Contact us today on WhatsApp share your requirements to get started on your website design project!
Not sure a website will help your business grow? Why do businesses need websites? Here are seven good reasons:
- Your customers expect it:
A study found that 56% of people stated that they wouldn't trust a business without a website.
If this were the sole reason for having a website, it would be sufficient.
Here is what you need to consider: Would you trust a business that did not have a website?
Your customers customers may look elsewhere if your business does not have a website in today's digital-savvy.
- It provides social proof:
A survey revealed that 90% of consumers claim that online reviews influence their purchasing decisions.
While Google, Yelp, and other review sites can be useful for hosting reviews for your brand, there is an opportunity to leverage your own website as well.
Customer testimonials on your website are an effective way to impress potential buyers when the potential buyers are already searching for your brand online.
- You dictate the story:
While it is true that one cannot control what others say about you on social media, it is possible to influence public perception by creating one's own story via a business website.
Hosting a blog allows your business to get its message, personality, and mission in front of the target audience that print ads.
Apart from this, linking to social accounts such as Facebook, Twitter, Instagram, and other networking platforms makes sharing content easier for visitors.
- Your competitors have all established company websites:
Consumers typically initiate their purchasing process with research and recommendations from social network connections and peers.
According to a recent study, once a consumer has identified a need or desire, they typically begin researching. In fact, 72% of consumers report using the Internet to access educational material, reviews, and testimonials.
If your business does not have a competitive edge, you provide shoppers with an incentive to purchase from a competitor.
- You run a business 24*7:
No one likes to work up to 3 am, but your customers can come to your online store at any time. This means if you have a shopping store or e-commerce business, you can sell the product all the time, and it is not limited to 9 to 5 pm.
An online store can significantly enhance sales, particularly when considering the potential for reaching customers who are not constrained by geographical limitations. Your online presence also supports a number of other key business functions, including marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
- You will show up in search engine results:
More than 81% of customers go online and search before making a purchase. It means they go to search engines and look for products or queries.
So, if you don't have a website, then it is much less likely that you will show up in the search engine results. However, if you have a website and optimize it for search engines, then the chances are that you will show up in the search engine and get more visibility for the customers.
- Showcase your products and services:
In addition to showcasing products and services in detail through the use of high-quality images, it is possible to provide customers with supplementary information in the form of video tutorials or downloadable PDF instructions. It can help to overcome any hesitancy that customers may have about making a purchase from a particular vendor.
Conclusion:
A well-designed website for small businesses can serve as a digital storefront to enhance the brand identity and improve customer engagement. The long-term value and return on investment (ROI) of a custom website are indispensable instruments for business expansion.
Also Read: Why Logos Matter: The Essential Role They Play in Brand Identity
No comments yet