A compelling press release is the first step in getting your event noticed. It can help drive traffic to your website, increase online mentions and social media shares, and encourage journalists to write about your event. The key is to have a well-written press release that highlights the unique aspects of your virtual event while also appealing to potential attendees' interests and needs. Here are some tips for writing a compelling press release:
Define your target audience: Identify your target audience and tailor your press release to their interests and needs.
- Define your target audience: Identify your target audience and tailor your press release events to their interests and needs.
- Use a friendly tone: Tailor your press release to the interests of this specific group of people, using words that are friendly and conversational.
- Use a friendly tone in the headline: The headline should be written in an engaging manner so readers will want to read on. For example, if you have an event coming up where you'll be speaking about how to deal with trolls online or something similar, try writing something like "How To Deal With Trolls Online" instead of just plain old "Trolling." This way it catches their eye right away by making them curious about what it's all about (and maybe even make them laugh).
Craft a compelling headline: Grab attention with a clear and concise headline that highlights the unique aspects of your virtual event.
The headline should be clear, concise and easy to read. It should also be easy to remember, share and pass on. If you can make your audience ask "What's this?", then their curiosity has been piqued!
The key here is not just using a catchy word or phrase (which might work for some people) but using one that tells the story of what you're about in a compelling way: Show me how this works! What does it do? Why should I care? How does it help me grow my business/brand/etc.
Write a captivating opening paragraph: Introduce your event and convey its value to your target audience in a short and engaging opening paragraph.
The first paragraph of your event press release should be brief, but it should not be vague. It's important to introduce the event and convey its value to your target audience in a short and engaging opening paragraph. Use personal language that's conversational and friendly, but don't write too much! If you have more than one paragraph, make sure they flow naturally from one another by making them short (less than two sentences each).
Emphasize the benefits: Highlight the benefits of attending your virtual event, such as access to industry experts, educational content, and networking opportunities.
You can use the benefits of attending your virtual event press release to attract new customers. You should highlight the benefits of attending your virtual event, such as access to industry experts, educational content and networking opportunities. You should mention a few of these benefits in order to make it easy for readers to understand what they are getting when they attend your conference or seminar. If you want them even more excited about coming then talk about how this is just one way that you are helping them achieve success by showing them how their business can benefit from all of this great information!
Use quotes and testimonials: Include quotes from keynote speakers or satisfied attendees to add credibility and a personal touch to your press release.
- Include quotes from satisfied attendees:
- “The conference was a great success and our team has been busy since then. We have received lots of positive feedback about our event.”
- “I would like to thank you for organizing such an amazing virtual event for us! It was very well organized and we were able to learn so much during the Conference itself. You also did a fantastic job in terms of communication with us beforehand which helped us prepare better than ever before."
- Include quotes from keynote speakers:
- “Having attended 50+ conferences over my 15 years as an press release for upcoming event planner, I can honestly say that yours is one of the best I've ever been to - especially considering it's virtual!"
Provide key details: Provide more information about your virtual event, including speakers, panels, and topics covered. Emphasize what makes your event unique.
Provide key details: Provide more information about your virtual event, including speakers, panels, and topics covered. Emphasize what makes your event unique. If it's a panel discussion on "The Future of Retail," highlight how the topic relates to current retail trends and technologies—and mention any experts who will be speaking at the event.
Give attendees an opportunity to connect with other people who share their interests by sharing a list of organizations that sponsor this post event press release or participate in related initiatives (e.g., like-minded nonprofits). This can help build community while also attracting new participants who may not otherwise attend because they don't know anyone else attending either.
Incorporate multimedia assets: Use relevant images, videos, or infographics to help promote your event and give journalists a visual representation.
- Use relevant images, videos, or infographics to help promote your event and give journalists a visual representation of what they can expect when attending.
- Incorporate multimedia assets: Use relevant images, videos, or infographics to help promote your event and give journalists a visual representation of what they can expect when attending.
- Incorporate multimedia assets: Use relevant images, videos, or infographics to help promote your event and give journalists a visual representation of what they can expect when attending.
Make registration easy: Provide clear and concise instructions for potential attendees to register for your virtual event.
Provide clear and concise instructions for potential attendees to register for your virtual event.
- Provide a link to the registration page on the press release event website.
- If you’re using Zoom or Webex, provide links to their registration pages as well.
- If you have an email list, include it here! You can also put in additional information about how people can join your mailing list (such as when they sign up).
End with a strong call to action: End your press release with a clear and compelling call to action, such as "register now" or "learn more."
You don't want to be pushy, but you also don't want to use a generic call to action.
You also don't want to use a hard sell.
If your event is for an industry or charity that has specific goals and needs in mind, then there will be opportunities for people who care deeply about those issues (and are willing to pay money) at this event. In that case, it's best not to include general language like "register now" or "learn more." Instead of saying something like this: "Register today," try saying something like this: "Come join us at our upcoming virtual conference.
Conclusion
A compelling press release is the key to getting your virtual event press release noticed and generating leads. That's why we've put together this complete guide on how to write a compelling press release. Follow these steps, and you'll be well on your way to attracting journalists and media outlets who will want to cover your event!
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