The Secret of Business Press Releases

A press release is a short, written statement that's used to announce news and information about your company or product. Press releases are usually distributed through your company's website, but they can also be emailed or hand-delivered to media outlets. You can also submit your press release to blogs, newsletters, forums, and social media sites like Facebook and Twitter.

What is a press release?

A press release is a written announcement about a new product, service, or company. It's used to announce new products and services as well as companies, employees, and locations.

Press releases are written by journalists who want to write about something that would be interesting for their readership (that is: everyone). They're often published in newspapers or magazines after a journalist has done some research on what they should cover in their article.

How to send a press release

• Send a business press release to journalists. Journalists are the people who write about your company and its products, so it's important that you have their attention. You can do this by sending them an email informing them of your latest news (for example, "We just launched our new product! Click here to learn more.") or by sending them a copy of your press release with links in it for them to read on their own time.

• Send a press release to bloggers and social media influencers. Bloggers like bloggers because they're always looking for something new and interesting--and if you send them one of those things then they'll probably write about it too! Social media influencers are also great places for starting conversations around business topics like yours; imagine how much exposure these people would get if their followers saw what was going on.

Define Your Audience

Define your audience before you start writing. Make sure that they know what you are writing about, and that they understand the context in which you're writing. This is especially important when it comes to press release for business because if the recipient doesn't understand what's being said, there's no point in sending them anything at all!

Identify the Angle

The secret of business press releases is to have an angle. What is the angle on?

What are you trying to get across with this release, and why is it important?

Craft a Compelling Headline

Your headline is the most important part of a press release. It should be short and to the point, written in the inverted pyramid style (the first sentence is reversed), and written in the present tense.

If you want more information on how to write an effective headline, check out this article on how to write headlines that will get people talking about your company: 

Write in an Inverted Pyramid Style

• Write in an Inverted Pyramid Style

• Describe the problem first and then the solution, then the benefits. This is called an inverted pyramid style because you put your most important information first, but it can also be called a descending order of importance or most-to-least order for reasons that will become clear later in this chapter, so don't panic if you see these terms all over your documents!

Include Contact Information

• Include your name, phone number, and email address.

• Include a link to your website.

• Include a link to your social media profiles (Facebook, Twitter etc.).

• Include a link to your blog or other online presence as well.

• A Linkedin profile and Twitter page also work nicely if you want more exposure for those two platforms!

Link to Online Content

• Link to your website. This is an obvious one, but it should be noted that your business press releases should include a link that takes users directly to your site. If you're building an online presence for your business, it will be beneficial for readers to see what kind of content exists on the new site before jumping into some other content.

• Link to blog posts or articles written by others about similar topics as the topic of interest in this release (e.g., if you're releasing information about how social media can help boost revenue). This helps build credibility and authority while also providing valuable insight into how others have used social media successfully as part of their marketing strategy--a great way around having too much information!

Promote Your Release

Once you've released a press release, it's important to follow up with a tweet or newsletter.

• Tweet: Use this social media platform to promote your release and get the word out there!

• Newsletter: Send an email out to all of your subscribers letting them know about the latest news in their industry. This can include links to articles that have been written about your company, as well as links back to any new business press release example that have been released recently.

• Call: If possible, call journalists who wrote articles on topics related to yours (or similar ones) so they can share their experience with readers and help promote your release further by answering questions they might have had while researching the topic themselves. You could also ask them if they'd be willing to write something positive about how great working at [company name] is!

Follow Up

If you have a press release that's been published, be sure to follow up with a phone call or email within 24 hours (or 14 days, if you're in the U.S.) to ensure that your name and company is included on future releases. If the person who wrote your story has contacted other outlets about your company, then send thank you notes after those publications write their own stories about you.

It's also important for this follow-up effort not only because it helps cement relationships with reporters but also because it shows them how seriously you take their work--which can lead to future opportunities down the road!

The secret to successful press releases is to be clear about who you are targeting and what angle you will take. Then, the rest is just a matter of putting it all together in an engaging way that people want to read.

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