Iterable, the customer engagement platform powered by artificial intelligence (AI), has announced a range of new features and capabilities at its 2024 Product Announcement during the Activate Summit, a customer conference held in the spring. The standout addition is Journey Assist, a feature that utilizes generative AI to enable users to create customer journeys more quickly and intuitively through the use of natural language prompts. In addition to Journey Assist, Iterable has also introduced Brand Affinity Reporting, which provides deeper insights into customer sentiment, native WhatsApp integration for global reach, and enhanced Smart Segmentation for dynamic audience segmentation.
These new capabilities empower marketers to create impactful customer experiences, reach global audiences, and optimize interactions based on AI-driven insights. Journey Assist revolutionizes the process of building customer journeys by utilizing prompt-based AI, allowing marketers to efficiently create or enhance journeys. Smart Segmentation simplifies the segmentation process by enabling marketers to easily create instant segments through the unification and activation of data. Brand Affinity Reporting offers AI-powered insights at the campaign level, enabling marketers to optimize their strategies and deliver more personalized communications.
The native WhatsApp integration expands Iterable's mobile-first channels, enabling businesses to engage with customers globally through personalized and automated messages. Another notable feature is Smart Ingest, which was co-developed with Hightouch. This feature links cloud data platforms to Iterable, empowering marketers to consolidate customer data and deliver personalized communications.
These capabilities align with key industry trends, such as the use of AI to enhance efficiency and creativity, engaging consumers through mobile channels, and the growing demand for self-serve AI tools. Iterable's commitment to providing powerful and user-friendly AI tools fosters meaningful connections with customers and drives tangible results.
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