Are you expanding your operations to include China as your clientele but don’t know how to penetrate their seemingly impenetrable digital world? Digital marketing in China is a big thing with most people using some form of digital application not just for communication but also for other services like shopping. It makes sense to include Chinese digital marketing in your strategies.
It can be intimidating though, especially if you don’t speak their language. So how do you even get started? Here are some tips that can help you out in Chinese Digital Marketing in Canada:
1. Learn more about the different social media platforms preferred by Chinese users.
The social media app and platform preferences of Chinese users might be different from people in Canada. Since you are targeting this market, you need to be where they are. The Chinese social media platforms Weibo, WeChat, and Douyin are the most popular in this country so it’s important that you read more about them, what they can offer, and how you can get an account.
2. Know what KOLs are.
KOLs are Key Opinion Leaders. They are also alternatively known as influencers and they are actually what dominates Chinese digital marketing. By reaching out to these KOLs, you will be able to secure for yourself a larger audience. Since they already have a built-in following, you can tap into their reach to make your presence known. Collaborating with these influencers also allows you to build trust in a market that might otherwise find your brand untrustworthy because you are new in the industry.
3. Make sure you set your marketing strategies up for mobile-friendly usage.
China does the majority of their transactions on their mobile phones. This is why if you are going to create a website for your business, you need to make sure it is mobile-optimized. All your ads in your social media platforms should also work best on smartphones. That is how you will be able to make the whole experience for your target audience better.
4. Consider the preferences and shopping behaviors of your target audience.
When deciding how to take your strategies, you need to put yourself in the shoes of your Chinese audience. How do they shop? What are their behaviors when it comes to shopping? You need to be familiar with the preferences of the Chinese audience, especially when it comes to marketing.
In addition to all these, ensure that you create an easy and seamless experience for your audience by incorporating things like QR codes. To make it easier for you to penetrate the Chinese market, you might want to consider hiring experts such as Eastward Media. They can help you in creating the right strategies that will cater to your target audience in China.
Steve Haynes is the author of this article. To know more details about Customized Audience Targeting for Engagement please visit our website: eastwardmedia.com
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