Having a good website is important for your business, especially if you're in the legal field. In order to get your website to be found in the search engines, you have to optimize it to make it easy for people to find you.
If you want to increase the traffic to your site, you need to know the ten golden rules for lawyer SEO. These tips will help you achieve great results with your site.
Optimize your website
Optimising your website is not a trivial task. You need to take a holistic approach to your marketing strategy and technical set-up. The right optimization techniques can help boost your business' web traffic and conversion rates. To ensure that your site is up to speed with today's modern web browsers, you need to make sure it is responsive to the needs of your clients.
In addition to the best search engine optimization practices, you will need to take a comprehensive look at your website's content to identify any issues. You will also want to make sure that all of your images are optimized for search engines. You can do this by using image optimisation software such as Canva.
One of the most important factors to take into consideration is the type of browser you are using. If your website is not optimized for a particular browser, you are likely to lose visitors.
Focus on local strategies
Using local SEO strategies can help your law firm stand out in the local market. This is important for generating new clients. A business that does not optimize for local searches may be missing out on hundreds of potential clients.
The most successful law firms take advantage of local SEO. They focus on ranking their core practice area pages for competitive keywords. The goal is to make it easy for prospective clients to find their legal services. These firms also use social media to build brand equity and increase their website's visibility.
Law firm websites should be optimized for mobile web. A large percentage of Google searches now happen on a mobile device. The search engine identifies the #1 action when someone is searching from a mobile phone as "CALL". If your website is not optimized for mobile, it will lose its visitors. The more information you provide on your website, the higher the chance that someone will call you.
Focus on videos
Using videos for lawyer SEO is a great way to connect with your target audience. In addition to showing off your practice area, videos can also help educate your potential clients on legal issues. By answering questions, you can build trust and increase the time that people spend on your website.
Video marketing works best when it is integrated with a strong content marketing strategy. By incorporating videos into your law firm's overall marketing plan, you can generate online traffic and increase your intake.
Whether you choose to produce your videos in-house or outsource the production, the basic criteria for effective video SEO are the same. You want to include a short, concise title and description that is optimized for your targeted keywords.
The video description should be centered on your homepage, preferably above the fold. The more information the search engine bots can see, the higher your video's chances of ranking.
No comments yet