The experience of visiting a McDonald's in Paris, New York or any other place in the world is usually similar. You choose a menu item to eat and then pay. It's identical in China... but with a different approach. Apart from some tastes that are not as common as in the US, the payment method is entirely different. In the Western world, there are two other payment methods - cash or credit card. Almost no one uses plastic in Asian giants anymore.
What happens when they pay? Via mobile phone, of course. But not for accessories like NFC stickers on the side of the device or something similar. The most commonly used app is YouTube WeChatPay, where you can pay or receive any amount by entering your credit or debit card details.
The process of paying for food is easy. When someone eats in a restaurant, they take out their mobile phone, then open the application and use a QR reader to withdraw the exact amount in a few seconds without a commission or the painful moment of counting down to the last cent or looking through numerous cards.
In China, internet access is not allowed, which prevents you from connecting to social networks such as Facebook to compliment someone's picture. However, this is not a problem for the Chinese, thanks to the increasing application of WeChat. WeChat is a messenger that combines the advantages of the most popular platforms in the Western world, such as Facebook, Twitter, Gmail and Instagram, and threatens to become an opponent of its rivals in social media. Thanks to the numerous features of WeChat, the app is highly recommended for any serious marketer. Here are the steps to follow:
- Always verify your account
In China, the problem of fake accounts on the Internet is not adequately controlled. This distinguishes between standard accounts and official accounts on the market. A verified and official report shows that you are who you say you are. If. Additionally, it allows you to use the functionalities provided by the WeChat Ad account. This is the first step for anyone who wants to promote their business using WeChat.
The official account opening process takes about half a week for people who sign up with a local account in China (affiliated with a Chinese company). However, the waiting time is extended to two weeks for accounts belonging to foreign companies. The company must also provide several documents, which Tencent checks and confirms.
- Good content is very important
Once you create an official account, anyone who wants to join your community can follow businesses. The types of content you can post through these accounts vary depending on your business purpose. However, they are delivered to users via bulletins, reported as genuine messages. Naturally, the quality of your newsletter content is crucial to keeping your readers engaged. Therefore, it is essential to create a narrative about the product and convey information most effectively.
- Enhance loyalty towards through best strategy
Coupons to purchase directly in the app are a brilliant idea. This type of event is usually advertised through newsletters, but the actual element takes place through WeChat mini-programs. These mini-applications built into the platform expand its capabilities without taking up additional RAM on the device.
- Be unique and creative
Official WeChat accounts and even more mini-programs provide various customization options depending on your business needs. In the case of the former, you can create newsletters containing innovative projects associated with the company's brand. Additionally, it is possible to experiment with different designs, e.g. creating a horizontal newsletter, not a vertical one like traditional ones.
On the other hand, personalization opportunities within mini-programs do not focus solely on visual aspects. These mini-apps are significant marketing instruments using WeChat, which is essential because of their incredible potential for versatility. They can be rolled out as a mini-store allowing you to sell app products. They can also be turned into mini-games to entertain and engage users. However, it could also use AI and AR technology to allow customers to try out products in virtual reality. The possibilities are endless. Find the perfect one that suits your needs!
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