When it comes to marketing your senior living community, you need to ensure that you have the right strategies in place to reach your target audience. Whether you specialize in independent living, assisted living, memory care, respite care, skilled nursing, or some combination of those options, you need to get your word out there. Today, our Salt Rank team has compiled a list of ideas that can help you to elevate your senior living marketing efforts. Continue reading to learn more!
#1.) Invest in SEO
If you aren’t maximizing your SEO (search engine optimization) efforts, you are missing out on establishing your digital presence. Getting on the front page of Google is instrumental in not only making your senior living community known but necessary for gaining new residents. At Salt Rank, our expert SEO services utilize a white hat process to drive your community’s website to the top of the search results for various keywords.
#2.) Properly Manage Your Social Media
In this day and age, social media is a widely popular marketing tool for all industries, including senior living. However, if you aren’t making the most out of social media, you might find that your online presence is falling flat. Social media is more than just making a few posts every now and then. Instead, think of it as an opportunity to tell your company’s story and offer transparency, both of which are vital for senior living communities. An online marketing company, such as Salt Rank, can help you elevate your social media presence. Our team does this by working hard to build your brand, increase engagement, nurture interest, and expand your audience.
#3.) Utilize Google AdWords
Have you ever heard of Google AdWords? This is a marketing tool that you pay for to help drive relevant traffic from interested consumers looking for senior living communities just like yours. Plus, this is a good way to immediately bring new visitors to your website. And the best part? You only pay if someone clicks on the ad or directly calls you using the ad. With the help of our experienced team, you can rest assured that you are getting the most bang for your buck. We work with you directly to set a budget and maximize your efforts to ensure that every click will translate into a valuable lead.
#4.) Try Geofencing
One of the newest marketing tools that are gaining traction lately is called geofencing. This marketing strategy is a great way to utilize geographical location to reach your target audience. Smartphones anonymously collect about 90% of location data which makes them the perfect vessel for sending out ads across thousands of different websites and mobile apps. By doing so, geofencing becomes one of the most unique and powerful marketing tools available today.
For example, think of it this way: Imagine if a senior walk into a local physical therapy clinic. Later that day, they see ads for assisted living services or respite care. This kind of targeted marketing can go a long way to bolster your online presence as well as reach your relevant audience. Salt Rank can help you get started with geofencing right away!
#5.) Build a Quality Website
Let’s face it: your website matters. If you don’t have a quality, easy-to-navigate website, you are practically scaring away customers. Due to the number of fraudulent websites in recent years, your online presence can either make or break a potential customer’s trust. And when it comes to senior living, trust is of the utmost importance. Think of your website as your living, breathing resume to showcase your services, community, and staff. You want to put your best foot forward and present yourself as a professional and trustworthy establishment. If your website is outdated or lackluster, don’t hesitate to give it a facelift!
Contact Salt Rank Today
If you are in need of a partner to handle your senior living marketing efforts, contact Salt Rank today! As a senior living professional, you have enough on your plate to manage. Keeping your residents happy and healthy is your top priority. Allow our team to assist you with all of your marketing needs and take one more thing off of your to-do list. From building your website to generating leads, we can handle it all!
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