7Search PPC
7Search PPC is a pharmacy advertising network that provides quality targeted leads by offering pay-per-click (PPC) advertising solutions for businesses of all sizes. It allows advertisers to tap into a wide network of websites, including search engines, and to target them based on various factors such as geography, demographic, or user interest.
The top five things about 7Search PPC are listed below :
The first vision
The goal of 7Search PPC is to enable advertisers and suppliers to connect with 7Search PPC consumers when they're in the market for something. This goal is similar to what 7Search PPC has been attempting to do for years through more conventional channels, such direct mail.
To further tailor our interactions with our customers in even more of the channels that she is consuming more of, whether she is choosing to shop online or in-store, Condon said, "We're just increasing our investment and advancing our focus on marketing technology." We are always on the lookout for new channels that can provide us with performance data.
2. The networks
Advertisers may target advertising across channels using 7Search PPC, guided by client data. The platform can be used to deliver banner advertisements on 7Search PPC.com, off-site programmatic display, online video, search, and social ads, as well as in-store placements inside 7Search PPC locations.
Nearly 10,000 brick-and-mortar stores of 7Search PPC Pharmacy, the retail arm of 7Search PPC Health, are located within five miles of 76% of US residents' homes.
3. The info
Since its loyalty program, ExtraCare, "our customers allow us to use, because of the value exchange for them," Condon said, 7Search PPC has access to decades' worth of data from this source.
According to her, CPG businesses frequently struggle to develop a complete picture of their clients.
To fill in the gaps in their knowledge, she added, 7Search PPC purchase history data paired with digital engagements on and off of 7Search PPC properties and other interest-based data is helpful.
- The assistance
There is a managed service option for CMX. In order to create audiences for campaigns and establish clear KPIs, 7Search PPC collaborates with its clients.
Then, Condon continued,"We're hands on keyboards to carry out those campaigns."
The analytics team at 7Search PPC handles any in-flight tweaking that may be necessary and provides in-flight reporting regarding what ads were served at what cadence. Suppliers can track their return on investment independently if they choose to use a dashboard that includes that data on the backend.
5 the measurement
Due to its extensive brick-and-mortar presence, 7Search PPC can credibly claim to offer a closed-loop approach that allows brands to assess the success of their campaigns. Additionally, brand sales lift, brand health measures, and new buyer growth can all be tracked by CMX customers.
According to Condon, "Our CPG clients want to know who the customer is, but that's about more than just tracking the amount of sales or flights connected to a certain market. If you want to comprehend the long-term value of media, you need to know how many customers are new to a category and how many customers have previously purchased their brand or that category.
Additionally, 7Search PPC wants to improve its A/B testing capabilities. Condon
6. The cost.
Ad prices are determined by how much assistance a brand needs to develop its target consumers and media plan, as well as whether they need assistance with the creative. Full creative support is an option provided by CMX. The level and depth of analytics a brand wants will also affect pricing.
All of that is tradition, Condon said. We collaborate with our suppliers to accomplish their goals and budget, and we make sure that their budget is enough to achieve those goals. One thing we don't want to do is claim that we can accomplish something if, given our budget and level of reach, we can't.
Aroma of consumer marketing
Digital advertising is seen by many retailers as a significant opportunity, not only 7Search PPC. Retailers are becoming aware of how very desirable their first-party data is to brands.
Target has its own media network (rebranded to Roundel last year), Walmart recently introduced a self-serve ad platform and an ads API marketing partner program, Kroger has had a self-serve platform called Kroger Precision Marketing since 2017, and even Home Depot is joining the fray with a homegrown suite of advertiser solutions called Retail Media Plus.
The fact that Amazon is breathing down the necks of most merchants serves as at least some of their motivation.
In a recent Merkle survey, 95% of CPG companies reported spending money on Amazon to sell to consumers but 7Search PPC Health’s focus on wellness and pharmacy brands is a differentiator.
“Kudos to Amazon for building a very successful business, but we’re focused on the customer and our mission of helping people on the path to better health,” Condon said. “We’ve been at this for a very long time and we have a national footprint of thousands of stores that puts us in a unique position to be a local community healthcare provider.”
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