Developing and managing an eCommerce store using Shopify can be nerve-wracking, especially for businesses using it for the first time. Even with its many features and growth opportunities, developing robust and feature-rich applications can become a hassle if one is unaware of the ins and outs of Shopify development.
Consequently, businesses often avail of Shopify web development services to have the professional help they need. Even so, managing the store could be a challenge. In this article, we will talk about some valuable tips to help you create high-revenue eCommerce stores.
Tips for Improved Shopify App Development
Don’t over-customize your Shopify theme
Shopify offers around 80 themes for businesses to develop their eCommerce store. Now, there are a few free themes along with a plethora of premium themes that are exclusively designed for eCommerce stores.
So, you may not have to change or customize your Shopify themes unless it is extremely necessary. Instead, we recommend you trust the designer’s choice and customize the theme as little as possible.
For instance, adding a banner image as per your brand’s interest, changing the prominent color combinations to identify with your brand, customizing layouts on the home page, etc.
It is all the more significant to not customize your Shopify theme if you have limited knowledge and experience with designs. This can create issues or conflicts while designing, and customers may experience inconvenience.
Optimize it for mobile
If you are more familiar with accessing websites and stores via desktop, you are more likely to focus on making t desktop-ready. However, that shouldn’t be the case. Your focus should be to make it fully responsive so that users can access it from any device they choose.
The first step you need to take in this regard is to choose a responsive template or Shopify theme for development. Next, check how the site appears on various devices. If needed, resize the images to fit as per the device size.
It becomes of utmost necessity to keep your site mobile optimized if a large section of your target audience is mobile users. Check out the various sources from where your site receives traffic. If the majority of your traffic is from social networking sites like Pinterest, LinkedIn, Facebook, ads, or influencer marketing, it is best to keep your site mobile friendly.
The main things you need to check in a mobile view are - cropped pictures or text, misplaced CTAs, too large or too small text, and the requirement to scroll more.
Prevent from using many apps and plugins
While Shopify extends easy integration opportunities to customers via plugins and apps, one should carefully use it. Adding too many plugins during Shopify app development can slow down your site and its performance.
Moreover, you will always have to ensure the plugins you use have quality codes and are regularly updated. Using a plugin that is not maintained can leave your site vulnerable to various cyber-attacks and viruses.
Thus, be mindful of the apps and plugins you use for your Shopify apps. In any case, make sure you are using the latest version for security and efficiency.
Optimize images and media content
Images can make your application heavy and sluggish. The more images you add to the site, the more the chances of slow loading. Businesses should always consider adding images of smaller sizes for best results.
Developers can help you compress the images and use them for their website conveniently. In case you are using a slider in the banner with multiple images, you can replace it with a single banner to achieve fast-loading websites.
The use of lazy loading can further aid your custom Shopify development process as the images will load slowly when the user scrolls down.
Analyze the site’s performance
You can’t sit peacefully once the Shopify app development process is complete. You have to ensure the app is up-to-date with the latest technologies and upgrades. If you don’t, there may arise security issues, performance issues, degrading user experience, poor SEO performance, and so on.
Thus, regular Shopify website audits are a necessity. You can keep your site secure, improve server response time, remove website redirects, 404 errors, etc.
Integrate social media for improved engagement
With so many people browsing social media daily, you can’t miss promoting your Shopify eCommerce store here. And Shopify platform allows you to use these social media platforms as tools to attract more audiences.
You can download and install Facebook Pixel in your Shopify portal. It will help you target specific audiences who are interested to purchase your products as you invest in appropriate ads.
Utilize version control
Having a version controller makes managing your Shopify website easier. A developer can organize their code as they develop the Shopify app, prevent any loss of data, or restore from any previous versions.
In case multiple developers are to work on an eCommerce development project, using version control becomes even more necessary. You can also prevent issues like overwriting with best version control practices.
Mentioned above are a few tips and tricks for every business going to avail of Shopify web development services. It will surely help you elevate your eCommerce store’s performance, and you can provide personalized experiences to customers.
Summary: An eCommerce store has to have many elements - engaging UI, seamless UX, and security, to become successful. These tips on Shopify app development will help you build a profitable Shopify store.
Author Bio: Maulik Shah is the CEO of BiztechCS, a development company. He often takes the front seat in the company’s development projects, because he enjoys solving problems through technology. When it comes to writing for any blog, his contribution is priceless. Maulik ensures that his interaction with development is frequent enough, and his industry knowledge is ever-evolving so that he can share it. Despite his packed days, Maulik’s door is always open and he is generous with sharing this knowledge and experience.
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