With over 1,000 submissions of apps in the app store, to make the app successful and outstanding, using some key effective app marketing strategies is essential. Marketing of a mobile application is the promotion of the app by using some specific methods. Different methods in the life-cycle of the application are used to reach and attract potential audiences, promote new updates, and track the usage of the app.
Why app marketing is important?
In the world of advanced technologies and huge competition in the Mobile app industry, it is difficult to stand out from others. Numerous apps use various app promotional strategies, all of which have variable degrees of efficiency. So, developing an app is not the most difficult part, as every developer knows how to make an app like tinder but promoting the app with proper marketing methods can only bring the app above the others and make it popular like tinder.
What strategies are to be used for app marketing?
market research
market research is the most important step before starting to use any strategy for marketing. The reason for this research is to understand who will be the targeted audience, how and from where to reach them. It is also essential to know about similar applications in the store, to outstand in the competition, as consists of 3 million apps.
Creating a landing page and blog
This market strategy provides information and helps the users to learn more about the app on the web or cell phones. An active SEO attracts more new users to know about the app and to install it. After creating and setting up the landing page, an email campaign can be started to keep up-to-date app users, when a new update or feature is about to launch.
App Store Optimization (ASO)
App store optimization is similar to SEO, it increases the visibility of the app in the app store. It has to be well presented with in-app videos and screenshots, also adding benefits and features of the app for the users. Correct targeted keywords help upgrade the ranking of the app in the store. It also creates the surety to highly recommend in the recommendation category in the app store.
Social media marketing
to create a visible online presence, accounts on popular social media such as Facebook, Twitter, Instagram, and YouTube must be created to communicate with your potential audience directly. The social account highlights the existence of your App and engages more people to install the app. For better marketing of the app, it is also essential to post content daily, not only promotional posts and updates but also engaging posts to entertain the audience.
Influencer marketing
Promotion of the brand or app through influencers is an essential marketing strategy nowadays, it is a paid creative marketing strategy. An influencer can promote the app by posting information about the app or by posting content using the app or posting a blog. These years, the marketing budget is increased by 65% by influence marketing.
Tracking KPIs
Measuring of app’s performance with KPIs factors is an important marketing strategy for the success of the app. The Key Performance Indicator factor includes Monthly, weekly, and daily Active Users (MAU, WAU, DAU), ROI, CPA, CPI, Retention rate, and Churn Rate. With these factors, the app marketer can track not only the number of users using the app but also the users that leave the app. It provides a clear vision of the performance of the app, and where improvements are needed.
Email marketing campaign
Running an email marketing campaign is a great way to update promotions, newsletters, and offers to loyal users of the app. With this marketing strategy, retention rates and revenue can be increased. It also helps to increase app awareness. This marketing service only facilitates the user who wants to stay updated and is interested in new features and updates of the app. According to research, a Call to Action (CTA) can affect marketing, as clicks can be increased by 371% with a simple CTA.
Conclusion
An app can only be successful with a marketing plan and proper spread of words. It won’t happen over the days, as the competition is challenging, because the app development industry is getting bigger.
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