Google Analytics with its every update gets criticism in the beginning. For example, when GA 2, the original Google Analytics shifted to GA3 AKA UA (Universal Analytics), it caught many furious critics from all over the world.
In addition, we think similar is happening with Google Analytics 4 (GA 4) ever since it has been launched at the end of 2020. Many marketers have been criticizing GA 4 for its features from missing standard reports to replacement of bounce rate with engagement rate and whatnot while calling it the world update ever; we think all these are a bit too much because these flaws can actually make GA 4 the best Google analytics update ever.
We have a list of Five Major Criticism that GA 4 is Facing and how they actually contribute to improvement. Here they are-
1.Data Discrepancies and Disruptions
With every new upgrade in Google Analytics, methods of calculating unique users and sessions change so does GA 4. Earlier when the UA update came in 2012, people gave the same reaction as now for GA 4 but left adopting and liking it.
Many critics of GA 4 have argued that these new data models and measurement protocols are leading to data discrepancies and disruptions with multiple inconsistencies.
But we think each change in GA, the methods analytics tool for calculating unique users and session changes because can help measure more accurately all key performance indicators (KPIs).
GA 4 is better than UA because it gives you a meaningful comparison of a year’s whole data. You can compare yourself. With GA 4, organizations now can use multiple-data sources (third-party data import) and incorporate them to get better monitoring of their users and their internet journey, which was not possible with UA.
2.Learning Curve and Interface Complexity
GA 4’s new overhauling user interface and different reporting approach can be a steep learning curve for many users. Since GA 4 has a completely different interface than UA which is troubling the users to adopt.
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