Updated SEO Strategies For 2024 : Know What's Happening

SEO has been a hot topic recently. Wherever you go, you hear about SEO. So today, we are sharing some updated SEO strategies for 2024 to help you be ahead of everyone else.

SEO is an important part of your website and planning if your goal is to gain visibility and organic traffic and rank on search engines as well. SEO helps you in reaching your target audience and maintaining high ranks on search engines for a long time.

It is like an investment, which works slowly, but keeps up with you for a lifetime. In the midst of search engines filled with SEO following websites, it's important to keep up with the latest strategies and updates announced for those search engines.

So today, we're going to look deep into it, and get to know actually what's going on now, and how to keep up with them.

• Prioritizing Human-Made Content

For some time, there's been a buzz about AI generated content. Everyone is talking about how much AI has been helping them generate content. And almost all of the people are using AI in some way to create content.

But if you look from a different point of view, you'll get to know that -

• AI generated content is low quality and basic.
• It creates content from all the information that's already available on the internet.
• AI creates content using complex words which is mostly not understandable by less educated or uneducated audiences and beginners.

It's true that AI makes it easier to create content, but is it worth it? Recently, search engines have been giving less to no importance to website's that use low quality and AI generated content. But still,  let's discuss what you can do, and how you can use AI without degrading the quality of your content -

• Focus on creating content by a human which has quality.
• You can use AI to collect ideas, and basic information.
• Other than providing facts and basic information in your content, try inducing ideas that are your own and original.
• Encourage creating UGC content and sharing it. 
• Social interactions on various platforms can also help you achieve your content related goals.

• Prioritizing User Experience 

If you've studied about search engines, you may already know how much user experience matters. Since, this is the major part of ranking and gaining an audience, it has always been included in all the SEO strategies and will be included in them in future too.

User experience depends on the website's site speed, quality of navigation, if it's easier or harder and user interaction with your website.

What can you do to enhance the user experience on your website? 

• Focus on reducing your website's loading speed. Make sure it's able to open within seconds by clearing all the broken links, cache as well as reducing large files present on the website.
• Limit pop-ups on your website, and if there are any, make them intentional and on purpose.
• Always have an outline of what you want your website to look like and appear to others. This makes it easy to rearrange, or give it a fresh touch again in future.
• Make all the CTA present on your website relevant to your user.
• In addition, try less interlinking in content. Limit links to 1-2 when interlinking your content. This helps in gaining trust of your audience that you aren't trying to divert them.

Search engines are giving priority to user experience in 2024, so make sure all those who visit your website have a pleasurable experience.

• Rich Local Searches

Local Searches have been going up regularly. Consumers found business through local searches for about 90 percent in 2019, it reached 98 percent in 2022.

Recently, local searches have been becoming more complex with terms and things like - 

• Local Search Ads: Businesses nowadays focus on giving ads for their business. It helps them in appearing in local searches and get in contact with their target audience.
• Customer Reviews: Positive Customer reviews have been gaining lots of attention. Audiences rely on customer reviews to test a business.
• Ratings: With the customer reviews, businesses are focusing on gaining ratings. Visual ratings have been a thing for a while as it helps in utilizing all the information more quickly.
• Schema Markup: It helps in making search engines aware of the content that you provide. Through Schema Markup, you gain visibility and potential customers with targeted audiences. 

To gain more visibility, you can optimize your website too for appearing in local searches -

• Build a Google My Business Profile. Fill in the correct information about your business, the categories, industry it lies in. This helps Google know about your website and make it visible to the people who are searching for the content that you provide.
• Focus on getting reviews. Ask for reviews from your satisfied customers. Thank those who leave a positive review and promptly answer the negative ones. 
• Use Schema Markup For your business. This will help search engines know your website and content more clearly and deeply.

Conclusion 

Being updated and keeping up with the latest trends is a must if you're out here to gain visibility and more organic traffic. There are many factors of improving SEO, like keywords, tags, backlinks etc. But recently, search engines have been giving extra priority to some factors which affect your website ranking the most.

These factors, as we discussed are the reduced use of AI, focus on User experience and appearance in local searches.

To be ahead, and to avoid any kind of lagging, own these strategies, be updated and improve. All of these would help you gaining more visibility, a higher rank as well as a good reputation.