It is always a good feeling when you get purchase discounts. The discount may be small, but you derive inner satisfaction when you can buy items on discounts and save money in your budget. Seasonal discounts on sales have been in vogue but Grocery offers in Dubai can get discounts randomly as companies vie for popularity and publicity offer discounts in the form of coupons or coupon codes.
What is a coupon code?
It is a promo voucher or code and the code or alphanumerical number represents a discount. From online shopping, you can get coupon codes from various websites that are a combination of letters and numbers. You can save the code and offer it when you buy an item that is related to the discount or coupon code. All you need to do is present the code at the PoS counter and get a discount on items you have bought from the establishment. The coupon code can pertain to the particular shop or to the company that manufactures or markets the product. At the checkout counter, you can enter the code and get discounts or other offers like free shipping, or a bonus article.
How many types of discount coupons are there?
Coupons come in different forms and they can be
- Public codes for a wider target group or customized or personalized coupon codes exclusive for specific customers
- Coupon codes can be distributed online or offline in the form of barcode, code, or QR
- Coupons come in the forms of digital, paper, or mixed format
- These coupons are also used both in B2B and B2C platforms or marketing
Businesses that do not offer digital codes are in danger of losing customers because most customers now have gone digital or internet savvy thus prefer online market to buy products. This was hugely reflected during the COVID-19 pandemic as people resorted to buy commodities by ordering them online.
This however does not mean that you should not get or use paper coupons, but digital codes are more suitable marketing tools owing to the vastness of online shopping. Internet users buy items online compulsively as it saves plenty of time, get free delivery orders, and provides unlimited time to browse through product catalogs.
If you are a conventional shop you can still offer discount coupons on your website or even through email. This will enable you to increase your customer base without actually marketing online. Since more than 70% of people in the US prefer to shop online entrepreneurs make sure that they get a fair share of that percentage by issuing coupon codes online. An astonishingly 91% of shoppers from UAE prefer to order online. It is also astonishing to know that 14% out of these say that they shop online at least once a day. Codes for tickets pertaining to events, amusement parks, stage shows, and other such entertainment are offered by sponsors to sell tickets. These codes can be obtained online and use when you buy the ticket.
What information is printed or contained in a coupon code or voucher?
The following information can be found on coupon codes or vouchers
- Discount value and return - for example, you get a 10% discount on the cheapest item you have ordered
- Time frame – the activity of the code is limited to a time frame such as one week after the reception of the coupon code
- Code pattern – it can be random or a specific set of characters
- Barcode/QR code – it allows you to scan coupon codes to redeem coupon codes on mobile phones
- What are the limits - a coupon code is open to all categories of consumers and does not carry restrictions that customers must meet to use them.
Advantages of using coupon codes
- Helps achieve sales goals quicker – coupon codes are used as incentives for customers that usually lead to achieving sales objectives.
- Enlarge customer base – free coupons or discount coupons will enlarge your customer base and cement loyalty to a particular brand of products. It can also generate publicity by benefiting customers and getting new customers for the product.
- Overtake rivals - coupon codes can beat rivals at the sales, as more and more people will join your business, thanks to the coupon codes. Freebies always make commodities appear attractive to consumers
- Coupon codes enable you to track ROI - Your Discount coupon AE will allow you to keep track of sales and how many users have availed the coupon codes. This will also prove whether your coupon code offer has met with success or not.
Sum, AE is a great commerce platform to get discount offers and coupon codes on various consumer items, tickets, events and other offers. Visit website www.sum.ae to avail coupon code offers on a variety of products.
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