Using Niche Social Media Influencers To Grow Your Brand

Using Niche Social Media Influencers To Grow Your Brand

Nowadays, consumers want to trust companies and products, and they are game for that if only they know the people marketing them. Marketing is now about the individual, making niche social media influencers more essential than ever.

This is nothing obscure because oral communication was the initial marketing strategy and has been the most wanted for years. What is new is who created a trusted source and how consumers engage with them.

However, how can you, a niche business, exploit social media influencers to grow your brand?

Below is a breakdown of how to improve an influencer marketing plan and discover the best niche influencer for you and your product.

Make a plan for niche influencer marketing.

Sending messages to influencers all over the place expecting they’ll upgrade your product is not ideal.

Before contacting anyone, have an elaborate plan, and work out what the aim of your campaign will be. Are you planning on promoting a specific product? Are you trying to boost your user base in a certain region or demographic?  Concrete goals will aid you and your influencer in reorganizing your ideas.

Having pondered on a goal, Be certain you know enough about the niche you’re marketing to. Knowing your niche will let you know what type of influencers they reply to.

Another vital factor at this level is the budget.

You must be sure how much money you are ready to pay influencers and for how long. In determining what category of influencer you’ll contact, this is one of the important facts.

Categories of social media influencers

A digital marketer at Draftbeyond and Researchpapersuk known as Tex Arkana said,

Not all influencers are created equal: customer influence exists on different levels, and different products are destined for different Influencers.

You have to decipher what you’re expecting to gain precisely with their cooperation before employing the assistance of a social media influencer. This trashes your goal discussed above.

Are you seeking to build your brand's profile for a new audience? Or persuade niche consumers about your products' quality? Your answer to these questions will help you shortlist the level of influencer you want to contact.

Although each has its uses, categories of influencers rely on how many followers they have. Mega-influencers, with not less than 1 million followers, is at the high end of the scale. These celebrities are normally popular in their own right besides social media.

In contrast, Macro-influencer followers—around 100,000 and 1 million — have most times acquired them following only via social media. Consequently, they usually have a general product area they engage in and support.

Then, Micro-influencers highly take an interest in their specific field but have less than 100,000 followers. They might not approach many users, but the ones they do approach obey recommendations most times.

Nano-influencers are the final and smallest group. They are normal social withers with high-user participation like Micro-infers but typically have less than 5000 followers. This category usually trades in simple, relatable content. You will be looking at various levels of influence depending on your market.

Because Mega-influencers hallow their products as aspirational and prestigious, expensive items with notable brand presence mainly go for it; analyze Cartier or Prada.

But you might acquire a lot more bang for your buck by going with Micro or Nano-influencers if you specify niche items for small interest hobbies.

How to find influencers?

It's time to go out there and find who you can catch as soon as you’ve known your marketing plan and the type of influencer you’re looking for. Fortunately, several services are ready to assist with the finding process.

Awario gives a matchless understanding of social media trends across different platforms and is an excellent place to discover prominent influencers in particular niches. The tool also links you to the influencers and assists you in building a relationship with them in a more familiar, business-like environment rather than on the platforms themselves.

Traackr.com is another similar alternative. This is the service an influencer at Lastminutewriting and Writinity, Bellim Jellis, suggests to anyone unacquainted with influencer marketing.

He said,

Traackr is like a social network for influencers; I love it. It’s friendly, easy to use, and a great way to connect to various companies.

A service like BuzzSumo might be more up your street if you have content management problems. This helps you track different content creators, research blogs, and social media.

Also, sites like Klear and Heepsy each boast numerous influencers over tens of thousands of topic areas.

Bottom Line

This article touched the surface of social media influencers because as soon as you’ve discovered one, it’s on you to sustain that relationship.

The best influencer campaigns rely on long-term collaboration and mutual respect, something that you and your influencers must figure out within yourselves.